Senior Campaigns & Content Advisor

The Opportunity:

Reporting to the Director of Strategic Communications, the Senior Campaigns and Content Advisor will play a critical role in assisting the Penington Institute achieve its strategic objectives.

We’re looking for a senior level communications professional who has a serious passion for finding the best ways to engage online audiences and driving digital growth for our brand and campaigns – including our flagship campaign International Overdose Awareness Day.

Based out of Penington Institute’s inner-city office, the role offers flexibility for hybrid working arrangements and great opportunities for collaboration with a high achieving and supportive team.

About you:

• You will bring your clear passion for content, social media, and campaign management to the table, with an innate drive to find what works to connect messages to people
• You are energised by complex issues and communications challenges
• You are flexible, adaptable and thrive working in small, collaborative, and high achieving teams
• You have a desire to give back to society by undertaking impactful, cause-based work

The Role:

The Senior Campaigns and Content Advisor will play an important role in helping to take our brand and campaigns to the next level, seeking growth and engagement through effective strategies and initiatives. Key responsibilities include:

• Content strategy: you will develop and implement a content strategy and/or framework for our digital channels including assessing the best channels to use to engage our intended audience;
• Content sourcing: you will have your finger on the pulse by monitoring media, political, and drug use sector landscapes and engaging with our team internally to look for content opportunities and ways for Penington Institute to be part of the conversation as it is happening;
• Content production; you will produce and publish content in an efficient and timely manner harnessing tools including AI to our advantage;
• Analytics and reporting: you will work with analytics tools on a regular basis to understand the effectiveness of our strategies, identify enhancement opportunities, and produce reports demonstrating effectiveness of our efforts, as needed;
• Innovation and optimisation: you will be motivated to test and optimise strategies to explore what works best, identify trends and insights to feed into strategies, and continually strive to improve;
• Brand management: you will take careful responsibility for helping to instil a strong and consistent brand on all digital channels, helping to improve brand recognition and awareness;
• Other ad-hoc communications activities as needed.

The role contributes to the broader objectives of Penington Institute and is key to supporting our ability to address and reduce harms associated with drug use.

As a small organisation, a hands-on approach, and a willingness to chip in and get things done are essential requirements.

Remuneration:

A competitive salary package will be offered to the successful candidate commensurate with experience (full salary packaging benefits are available).

Download a copy of the position description here.

We are hoping to recruit quickly so there is no deadline. Apply as soon as possible to be considered for the role.