Social Media Coordinator

At Brotherhood of St. Laurence (BSL), we are seeking a passionate Social Media Coordinator to join our dedicated Communications team.

Location: Fitzroy

Job Type: Permanent Full-Time working 38 hours per week

Salary: $87,886.87 – $94,565.36 per annum, based on skills and experience plus 11.5% superannuation.

What we offer our employees

• Salary packaging options to improve your take home pay – up to $18,500 can be packaged every year (details via AccessPay)!
• Career development opportunities
• Leave loading of 17.5%
• Flexible working arrangements
• Employee Assistance Program
• Discounted health insurance and free flu shots each year

About the role

Reporting into the Senior Manager, Communications and Engagement, the Social Media Coordinator is part of a team of storytellers who work hard to raise the profile of BSL’s leadership on policy reform, our partnerships with communities, our impactful programs and the lived experiences and expertise of the people we advocate alongside. 

We’re looking for someone who can turn complex issues into impactful digital content. You’ll help shape how BSL shows up online—elevating community voices, highlighting policy and program solutions, and bringing our advocacy for an Australia free of poverty to life through compelling storytelling.

This role is perfect for someone who lives and breathes social media, has a deep commitment to social justice, and knows how to tell stories and create written and visual content that moves people—not just to feel, but to act.

Core duties include:

• Supporting the refinement and implementation of an organisation-wide social media strategy.
• Ideation, creation and planning of all organic social media content across BSL’s main social media channels and supporting staff responsible for program-specific channels, to align messaging and create a unified brand presence and consistent voice.
• Identifying appropriate, relevant and timely content opportunities across all relevant social channels, including attending events, interviewing participants, stakeholder liaison and highlighting program impacts/milestones. 
• Creating and producing high-quality written and visual content (infographics, short-form videos, reels) and supporting digital assets.
• Working with internal teams to develop paid social media advertising campaigns in line with broader marketing strategies.
•  

About Brotherhood of St Laurence

We are passionate about the work we do. We strive to create change that lasts for a more compassionate and just society – a society in which we can all fully participate in social, civic and economic life with the dignity and respect we all deserve.

The Brotherhood of St Laurence (BSL) has a clear vision – an Australia free of poverty. For over 90 years, we have worked with policy makers and the community for systemic change that will prevent and alleviate poverty in Australia. We are made up of 1500+ employees and 1000+ volunteers to make a difference in our communities.

What we are looking for

We are seeking an enthusiastic and motivated individual who has a passion for supporting the mission of BSL and delivering excellence in your role.

To be successful in this role, we are looking for someone who has the following key skills and experiences:

• Significant experience in social media coordination, ideally in a large organisation (community or not-for-profit organisation highly regarded).
• Excellent written and visual storytelling skills, with the ability to communicate complex ideas into clear, impactful social media content and campaigns.
• In-depth understanding of each social media advertising platform, including targeting requirements, creative specifications, budget needs and a proven ability to achieve results. 
• Proficiency in Canva and Adobe Creative Suite, with InDesign, and proven experience creating effective and high-quality written and visual content.
• Bachelor’s degree in Communications, Marketing, or similar. 
• A commitment to social justice and maintaining and supporting child safety, equity, inclusion, and cultural safety.

If this sounds like the right fit for you

If you are interested in this exciting opportunity and looking to contribute to our organisation’s success, we’d love to hear from you.

Click APPLY NOW

When completing your application, please upload each document as a separate attachment.

Your application must include:

• A tailored cover letter,
• A current resume showcasing demonstrated skills and experiences, and
• A 2-page (maximum) written response addressing the Key Selection Criteria found in the Position Description. 

Applications will be considered upon submission, so we encourage you to apply early.

To review the Position Description and to address the Key Selection Criteria, please click here.

If you have any questions about the role, or want more clarification, please contact Chris Black at chris.black@bsl.org.au or Michelle Schwensen at michelle.schwensen@bsl.org.au for a confidential discussion.

Applications close: Monday, 28 April 2025 at 11:55pm

We are an EEO and understand the importance of diversity and inclusion. We recognise that everyone has the right to an equitable, safe and productive environment and to be treated with dignity and respect.  We welcome applications from all people regardless of age, gender, ethnicity, cultural background, disability or sexual orientation. Aboriginal and Torres Strait Islander people are encouraged to apply.

BSL is a child-safe organisation. BSL has zero tolerance to any form of abuse or harm to vulnerable people and is committed to specifically protecting children from harm. Successful applicants will be subject to pre-employment checks including criminal history and working with children. Recruitment decisions are based on the key inherent needs and requirements of each role, and candidates are selected based on their unique strengths and characteristics.  Applicants must have proof of working rights in Australia.

#S-DNI