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Charity Marketing Out of Sync – Report

Staff Reporter, Thursday, 27th March 2014 - A new report shows that Australian charity marketing spend does not match with the media channels customers nominate as the most effective for the acquisition and retention of donors.…

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Don’t Dump Direct Marketing – Study

Staff Reporter, Thursday, 9th June 2011 - New US research finds that integrated Direct Marketing is essential for maximising the long-term value of online-acquired donors. Global software provider Blackbaud has published…

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Direct Mail Driving Online Donations

Staff Reporter, Thursday, 4th November 2010 - A new US study finds that Direct Mail is a more important driver to online giving than online communications. 14% of people receiving a direct mail letter will give, compared to only…

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Fundraising by the Generations – New Study

Staff Reporter, Monday, 22nd March 2010 - A landmark research study into the charitable giving behaviours and attitudes of Gen Y, Gen X, Boomer and Mature donors from Convio, Edge Research and Sea Change Strategies calls…

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Direct Mail – Still A Winner

Staff Reporter, Tuesday, 4th February 2003 - A recent study has found that direct mail is successfully holding off the challenge posed by the Internet as Australia’s preferred marketing media. Australia Post sponsored an independent…

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