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Charity Marketing Out of Sync – Report

Staff Reporter, Thursday, 27th March 2014 - A new report shows that Australian charity marketing spend does not match with the media channels customers nominate as the most effective for the acquisition and retention of donors.…

Don’t Dump Direct Marketing – Study

Staff Reporter, Thursday, 9th June 2011 - New US research finds that integrated Direct Marketing is essential for maximising the long-term value of online-acquired donors. Global software provider Blackbaud has published…

Direct Mail Driving Online Donations

Staff Reporter, Thursday, 4th November 2010 - A new US study finds that Direct Mail is a more important driver to online giving than online communications. 14% of people receiving a direct mail letter will give, compared to only…

Fundraising by the Generations – New Study

Staff Reporter, Monday, 22nd March 2010 - A landmark research study into the charitable giving behaviours and attitudes of Gen Y, Gen X, Boomer and Mature donors from Convio, Edge Research and Sea Change Strategies calls…

Direct Mail – Still A Winner

Staff Reporter, Tuesday, 4th February 2003 - A recent study has found that direct mail is successfully holding off the challenge posed by the Internet as Australia’s preferred marketing media. Australia Post sponsored an independent…

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