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Tag : Karen Sutherland

BLOG Charity Facebook Followers Prefer to Share

Xavier Smerdon, Tuesday, 4th August 2015 -  A significant percentage of charity Facebook followers much prefer to share content than comment on their favourite causes, writes researcher and public relations lecturer, Karen

Hot Topic

NFPs: Best ‘Social’ Includes Offline Experiences

Lina Caneva, Tuesday, 24th March 2015 -  Relationships with donors, volunteers and supporters of Not for Profits are strongest when organisational interactions using social media also include some form of offline

Top Methods that Encourage Charity Giving: Research Findings

Lina Caneva, Tuesday, 19th August 2014 -  New Australian research into social media in the Not for Profit sector has identified the top three methods charities employ to encourage people to give. Monash University researcher…

Analysis

A Not for Profit Social Media Policy?

Lina Caneva, Thursday, 15th May 2014 -  Not for Profits are all experiencing different challenges when it comes to their social media policies, writes PhD researcher Karen Sutherland. My current PhD research investigating…

Hot Topic

What is Your Social Media Response Time?

Staff Reporter, Tuesday, 26th November 2013 -  Success using social media can depend on how quickly an organisation responds to the people who are trying to interact with it. In today’s Hot Topic, PhD researcher Karen Sutherland

Hot Topic

‘How Not for Profits Deter Donors on Social Media’

Staff Reporter, Thursday, 24th October 2013 -  A study of donor, supporter and volunteer responses to the content posted on social media by Australian Not for Profits may surprise. In today’s Hot Topic, PhD researcher Karen

Hot Topic

Should NFPs Use Interns to Manage Social Media?

Staff Reporter, Thursday, 26th September 2013 -  For Not for Profits finding social media an arduous task on top of an already heavy workload, is handing over the responsibility to interns a viable solution, asks PhD researcher Karen

Social Media a Tough Internal Sell for NFPs

Staff Reporter, Tuesday, 27th August 2013 -  While social media is now seen as a necessary communication tool, many Not for Profits struggle to get senior management and the board on-side to understand the importance of the real…
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