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Tag : Nike

Opinion

Brand Damage? NIKE and LIVESTRONG

Staff Reporter, Tuesday, 4th June 2013 -  Did sporting apparel giant, NIKE miss the biggest branding opportunity ever, when they walked away from Lance Armstrong’s LIVESTRONG charitable Foundation, asks CSR consultant…

Nike Distances Itself from Armstrong Charity

Staff Reporter, Thursday, 30th May 2013 -  Global sporting apparel giant Nike will stop producing goods, including the iconic yellow wristband, for cancer charity LIVESTRONG, set up by disgraced cyclist Lance Armstrong.…
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