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Behind the scenes of a major rename and brand revamp

Julia Keady, Tuesday, 8th October 2019 - Brand refreshes are common. But renaming an organisation is a rare, delightful game changer in our sector. Julia Keady from The Xfactor Collective takes us behind the scenes of a recent…

Rebranding for Childhood Trauma NFP

Eisha Gupta , Tuesday, 12th April 2016 - A major Not For Profit organisation for adult survivors of childhood trauma has rebranded into the Blue Knot Foundation to encourage new conversations around trauma – on the heels…

Charity Rebrand a Winner

Staff Reporter, Thursday, 18th April 2013 -
Picture: The Benevolent Society A move to rebrand Australia’s oldest charity, the Benevolent Society, as part of its 200th anniversary celebrations, has received international…

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