As crazy as this may seem, 80 per cent of not-for-profit organisations are not aligned behind their sponsorship department, writes Bruce McKaskill, one of Australia’s…
From big data to cause alignment, sponsorship expert Abby Clemence looks at the opportunities for not-for-profit organisations to connect with the corporate world in…
The new rules of etiquette in successful sponsorships are all about creating a partnership, writes sponsorship expert Abby Clemence.The tides are shifting – are you moving…
Companies and brands who use charity sponsorships as a key tool in their promotional strategies are on the increase, writes sponsorship expert Abby Clemence.I think it’s…
One of the most common sponsorship myths facing the Not for Profit sector is that sponsorship and philanthropy are the same thing, writes sponsorship expert Abby Clemence.…
To keep the sponsorship journey flowing from one stage to the next, sponsorship expert Abby Clemence offers her top tips on building a successful Not for Profit strategy.…
Sponsorship expert Abby Clemence explores how leveraging a corporate partner’s brand power can provide big opportunities for smaller Not for Profits and charities.…
Taken from her new book, '8 Founding Principles of Sponsorship Success', sponsorship expert Abby Clemence shares her eight tips for creating a foolproof sponsorship…
Sponsorship expert Abby Clemence asks if your Not for Profit is ready to engage corporate sponsors in 2015 and offers her top tips for planning your new year sponsorship …
There are eight coveted benefits that companies look for when they partner in a Not for Profit sponsorship deal, writes sponsorship expert Abby Clemence.
Despite all the…
Sponsorship should be so much more than advertising space and logo overload and it’s not too late for fresh approaches, writes sponsorship expert Abby Clemence.…
It’s not enough to just want sponsorship investment, Not for Profits need to have a plan, be prepared to invest in relationships and be backed by a leadership team …