Community Sector Banking
MEDIA, JOBS & RESOURCES for the COMMON GOOD

Tag : Sponsorship

The Fatal Flaw In How Most NFP’s Approach Sponsorship

Contributor, Tuesday, 5th December 2017 -  As crazy as this may seem, 80 per cent of not-for-profit organisations are not aligned behind their sponsorship department, writes Bruce McKaskill, one of Australia’s most experienced

Hot Topic

Sponsorship Predictions for 2017 – Opportunities for NFPs

Abby Clemence, Thursday, 9th February 2017 -  From big data to cause alignment, sponsorship expert Abby Clemence looks at the opportunities for not-for-profit organisations to connect with the corporate world in 2017. Have

Hot Topic

Transactional Versus Relationship-Based Sponsorship

Abby Clemence, Thursday, 20th October 2016 -  The new rules of etiquette in successful sponsorships are all about creating a partnership, writes sponsorship expert Abby Clemence. The tides are shifting – are you moving with

Analysis

State of Sponsorship in 2016 – There’s Some Good News

Abby Clemence, Tuesday, 19th April 2016 -  Companies and brands who use charity sponsorships as a key tool in their promotional strategies are on the increase, writes sponsorship expert Abby Clemence. I think it’s

Hot Topic

Not for Profit Sponsorship Myth #1

Lina Caneva, Thursday, 4th June 2015 -  One of the most common sponsorship myths facing the Not for Profit sector is that sponsorship and philanthropy are the same thing, writes sponsorship expert Abby Clemence.

Hot Topic

The Four Vital Steps To Sponsorship Success

Xavier Smerdon, Thursday, 30th April 2015 -  To keep the sponsorship journey flowing from one stage to the next, sponsorship expert Abby Clemence offers her top tips on building a successful Not for Profit strategy. The cycle…

Hot Topic

Sponsorship Investment vs. The Power of ‘Brand Equity’

Xavier Smerdon, Thursday, 16th April 2015 -  Sponsorship expert Abby Clemence explores how leveraging a corporate partner’s brand power can provide big opportunities for smaller Not for Profits and charities. In the…

Hot Topic

8 Founding Principles of Sponsorship Success

Lina Caneva, Thursday, 12th February 2015 -  Taken from her new book, '8 Founding Principles of Sponsorship Success', sponsorship expert Abby Clemence shares her eight tips for creating a foolproof sponsorship approach.

Hot Topic

8 Tips To Give Your Sponsorship Strategy An Unfair Advantage

Lina Caneva, Tuesday, 27th January 2015 -  Sponsorship expert Abby Clemence asks if your Not for Profit is ready to engage corporate sponsors in 2015 and offers her top tips for planning your new year sponsorship approach.

Hot Topic

Coveted Benefits of Corporate Sponsorship

Lina Caneva, Tuesday, 9th December 2014 -  There are eight coveted benefits that companies look for when they partner in a Not for Profit sponsorship deal, writes sponsorship expert Abby Clemence. Despite all the doom and…

Analysis

Is this the end of true sponsorship?

Xavier Smerdon, Tuesday, 14th October 2014 -  Sponsorship should be so much more than advertising space and logo overload and it’s not too late for fresh approaches, writes sponsorship expert Abby Clemence. As a sponsorship…

Hot Topic

Understanding Sponsorship Perfection

Lina Caneva, Thursday, 28th August 2014 -  It’s not enough to just want sponsorship investment, Not for Profits need to have a plan, be prepared to invest in relationships and be backed by a leadership team with a corporate
PB Careers
Get the social sector's most essential news coverage delivered free every Tuesday and Thursday morning.
  • News Categories

  • FEATURED SUPPLIER


    Yes we’re lawyers, but we do a lot more....

    Moores

    Source More Suppliers
    Community Sector Banking
    pba inverse logo
    Subscribe Twitter Facebook