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Fifty Acres


Caliburn, via Gunning

New South Wales 2581



Name: Jo Scard

Position: Founder + Chief Executive Officer

Phone: 0457 725 953



We’re Fifty Acres – an award-winning communications and engagement agency. Our team of passionate strategists and creatives believe in doing great work, for good.

About us

Fifty Acres was established in 2010 by Chief Executive Jo Scard. Fifty Acres works with NGOs and not-for-profits, industry associations, local councils, government departments and national organisations providing a wide range of communications and engagement services.


About Jo:

Jo Scard is Founder and CEO of Fifty Acres, with 20 years’ experience in communications and a wealth of knowledge in public relations and project management she stands as one of Australia’s most highly sought-after strategic advisors. Jo has a proven reputation in the field across corporate and political advisory and journalism.

A respected former journalist, Jo has worked with ITV, Associated Press, Seven Network, SBS, ABC and Fairfax, and previously acted as a senior adviser in the Rudd and Gillard governments as well as the British Labour Party. Jo is a trained lawyer and is also a member of the NSW Council of the Public Relations Institute of Australia and acts as a board member for Fitted for Work and Hockey ACT.

A leader in the for-purpose and social impact sector, Jo runs regular webinars for not-for-profit and community-based organisations, and is available to speak at public events.

Products and services

We offer:

  • Strategic communications
  • Government relations and advocacy
  • Media relations
  • Stakeholder relations
  • Content development and creative
  • Campaigns
  • Event management
  • Workshops and training

Examples of work

Case studies on website:


Coordinating The Lab Network’s media outreach

The Lab Network is a not-for-profit and dedicated tech club, offering a social environment for young people on the autism spectrum to explore their passions and learn new skills.


  • Media relations
  • Government relations and advocacy
  • Content development and creative

Through consistent media engagement and the circulation of unique story angles, Fifty Acres has successfully secured a number of features for The Lab across mainstream and niche media, promoting the organisation’s services to a national market.

By engaging national and local media vendors, we helped The Lab embark on a series of interviews and feature pieces about providing young people on the autism spectrum with the opportunity for social connectedness in supportive environments.

In the first six months of working with The Lab, we secured an editorial value of $100,000 and reach of over 360,000 people, leading to a ROI of 5:1.

We’ve also helped to secure meetings with a number of key government stakeholders and policymakers to discuss federal funding, and assisted with The Lab’s 2020-21 Budget submission.


Launching the innovative Childhood Dementia Initiative

Fifty Acres assisted with the national launch of the Childhood Dementia Initiative (CDI), the first organisation of its kind with a vision to end childhood dementia through awareness, funding and research.


  • Media relations
  • Government relations & advocacy
  • Campaigns

Founded in Australia, CDI drives research and advocates to urgently disrupt the impact of the collective group of childhood dementia disorders in children, families and society at large. Fifty Acres sparked nationwide media attention for the launch, reaching a total of 1.8 million eyeballs. In just a few months, we gained $650,000 worth of media.

Throughout the project, we played a critical role in driving general awareness and increasing donations for the initiative through strategic communications, including the dissemination of hard-hitting media releases and emotive case studies. Our determined lobbying at federal, state and local levels assisted in securing a number of meetings with federal, local and state MPs to successfully gain financial support for CDI.

We also assisted in mapping out key stakeholders and provided recommendations for outreach and briefing notes for meetings.

Related news

Wednesday, 30th March 2022

With years of political and public relations experience, the founder and CEO of Fifty Acres, Jo Scard, breaks down what this year’s…Read more

Thursday, 24th March 2022

Mobinah Ahmad, account director at Fifty Acres, warns that neglecting multicultural media in favour of mainstream placement comes…Read more

Thursday, 24th February 2022

Lex La Sala warns communicators on the dangers of opting for toxic positivity in their campaigns. In a world of socio-political unrest…Read more

Tuesday, 26th October 2021

In a climate of political tussles and global health debates, bad PR has become a salient and standard part of our lives. Jo Scard explains…Read more

Thursday, 26th August 2021

In a media landscape that’s anything but simple, it’s imperative that our communications are. Fifty Acres founder and CEO Jo Scard…Read more

Thursday, 24th June 2021

Being an ethical brand is all the rage at the moment. But the truth is, it isn’t enough to just say you care – audiences will sniff out your…Read more

Tuesday, 25th May 2021

We know that personalised communications help you stand out from the crowd in a cluttered, digital environment. But how do you do it?…Read more

Thursday, 22nd April 2021

Jo Scard, CEO + Founder of Fifty Acres, shares some insights into how social change organisations and NFPs can effectively engage policymakers…Read more

Thursday, 25th March 2021

In light of the recent protests in Australia – physical and virtual – Jo Scard identifies why brands need to join the conversation and,…Read more

Tuesday, 23rd February 2021

Jo Scard shares insights on crafting an effective advocacy message to cut through the noise of 2021 – what is possibly an election year. …Read more

Thursday, 28th January 2021

Jo Scard shares some quick and effective tips for engaging and influencing the government in 2021 and showcases how her team at Fifty…Read more

Thursday, 17th December 2020

Jo Scard discusses what breaking through in a fatigued climate will look like for not for profits and purpose-driven brands in 2021.…Read more

Thursday, 26th November 2020

Jo Scard shares some key insights into successful government engagement, strategic communications and public relations as we end…Read more

Thursday, 16th January 2020

As we kick off a new year, Andrew Blyberg from Fifty Acres looks ahead to the federal budget and shares a checklist to help not for profits…Read more

Thursday, 21st November 2019

What’s the best way to maintain media interest in your organisation and public support for your fundraising campaign throughout December…Read more

Thursday, 17th October 2019

Jo Scard shares some advice on how to cut through with key decision makers. Federal budget time is a key opportunity for not for profits…Read more

Thursday, 19th September 2019

Andrew Blyberg, from Fifty Acres, runs through some of the most common mistakes not for profits make when trying to influence politicians.…Read more

Thursday, 29th August 2019

Fifty Acres founder and CEO Jo Scard shares her top three fundraising tips. Whether you’re raising $10,000 or $10 million, great writing,…Read more

Thursday, 27th June 2019

Jo Scard offers advice on the “doing bits” of making your government engagement happen. In our last post we discussed kicking off your…Read more

Thursday, 13th June 2019

Now is the time for the sector to regroup and set some goals for a new government engagement strategy, writes Fifty Acres founder and…Read more

Thursday, 30th May 2019

In the wake of the federal election, Fifty Acres founder and CEO Jo Scard looks at how the polls got it so wrong and what not for profits…Read more

Thursday, 16th May 2019

In elections it’s never over until you get there, writes Fifty Acres founder and chief executive officer Jo Scard. If you’ve been watching…Read more

Thursday, 2nd May 2019

Early voting may have a significant impact on democracy, but there are still two and a half weeks to have a say, writes Jo Scard from Fifty…Read more

Tuesday, 16th April 2019

With the election campaign in full swing, Fifty Acres founder and chief executive officer Jo Scard looks ahead to what not for profits…Read more

Tuesday, 2nd April 2019

With budget promises in the air and the election set to be called later this week, Jo Scard offers not for profits advice on how to prepare.…Read more

Thursday, 21st March 2019

Fifty Acres founder and managing director Jo Scard considers the role of leadership in bringing communities together in times of crisis…Read more

Thursday, 7th March 2019

Fifty Acres founder and managing director Jo Scard discusses how organisations should prepare for the election following all the…Read more

Tuesday, 12th February 2019

Fifty Acres founder and managing director Jo Scard offers advice on how to make sure you succeed in your government engagement campaign…Read more

Tuesday, 29th January 2019

Fifty Acres founder and managing director Jo Scard explains the method in the madness behind the prime minister’s Australia Day dress…Read more

Tuesday, 15th January 2019

Fifty Acres founder and managing director Jo Scard highlights ways the social sector can get ready to leverage the positioning of the…Read more

Tuesday, 18th December 2018

Even though Christmas is almost upon us, not for profits still need to keep their eyes wide open and be prepared for the looming federal…Read more

Tuesday, 4th December 2018

Not for profits need to get their ducks in a row and engage with the government and opposition now, to get their issues on the political…Read more

Tuesday, 6th November 2018

With an early federal election possibly just around the corner, Fifty Acres founder and managing director Jo Scard says not for profits…Read more

Thursday, 6th September 2018

Fifty Acres founder and managing director Jo Scard considers how not for profits can best navigate the new government in the wake of…Read more

Tuesday, 21st August 2018

For-good communications agency Fifty Acres offers some top tips to help not for profits refine their political engagement strategy…Read more

Thursday, 13th June 2013

With the Federal Government election less than 100 days away, it is time to think about how it might impact upon your organisation and…Read more


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