Disability Housing Conference

Fifty Acres


99/44-46 Macquarie Street


Australian Capital Territory 2600

Website: www.fiftyacres.com


Name: Jo Scard

Position: Managing Director

Phone: 0457 725 953

Email: jo@fiftyacres.com


We believe in doing great work, for good. And have the expertise, creativity and insight to get results.

About Us

We offer genuine integrated communications solutions. We’re Australia’s only for-good agency delivering strategic communications and engagement services, from strategy to rollout.

About Jo:

As the Founder and Managing Director, Jo Scard leads the team at Fifty Acres and is involved with all projects offering her insight and highly sought after strategic counsel.

Jo has over 20 years’ experience in communications, corporate and political advisory roles, and journalism making her one of Australia’s foremost strategic advisers. A respected former journalist in the UK and Australia, Jo has worked with ITV, Associated Press, Seven Network, SBS, ABC and Fairfax. A trained lawyer, she is a Member of the NSW Council of the Public Relations Institute of Australia, and on the Boards of the Human Rights Law Centre National Justice Project and Hockey ACT.

Jo started Fifty Acres over eight years ago because she wanted to create an agency that supported flexible work and that was motivated by strong values and work in the for-purpose sectors.

Products and Services

We offer:

Strategic Communications
Advising on everything from what you say, to how to say it, and who to.

Government Relations
Helping you build meaningful relationships with political influencers and make the change you want – from strategy to messaging, submission and policy advice writing.

Stakeholder Relations
Everything from identifying partners, to mobilising coalitions.

Campaign Development
We deliver genuinely integrated campaigns, covering all platforms and reaching all audiences, from strategy design to rollout.

Community Engagement
We love to get out into the community and find out what matters most to your audiences. This helps to identify concerns and maximise opportunities for your projects.

Social Media Management
Delivering branding, creative content, tailored video, paid and organic campaigns.

Media Relations
Targeting the right journalists to reach your audience.

Workshops and Training
Planning and rolling out events end-to-end, we deliver everything from intimate morning teas in parliament to large-scale media events and activations.

Content Creation
Producing all kinds of content, for online and offline channels and all types of collateral.

Video Production
Producing quality content for online and offline audiences, including storyboarding, filming and post-production.

Everything from branding, digital and web design, and creative for online and offline channels, including for integrated campaigns and social media.

Event Management
We can oversee all aspects from invitation to bookings and provide support on the day

Examples of work

Related news

Thursday, 21st March 2019

Fifty Acres founder and managing director Jo Scard considers the role of leadership in bringing communities together in times of crisis…Read More

Thursday, 7th March 2019

Fifty Acres founder and managing director Jo Scard discusses how organisations should prepare for the election following all the…Read More

Tuesday, 12th February 2019

Fifty Acres founder and managing director Jo Scard offers advice on how to make sure you succeed in your government engagement campaign…Read More

Tuesday, 29th January 2019

Fifty Acres founder and managing director Jo Scard explains the method in the madness behind the prime minister’s Australia Day…Read More

Tuesday, 15th January 2019

Fifty Acres founder and managing director Jo Scard highlights ways the social sector can get ready to leverage the positioning of the…Read More

Tuesday, 18th December 2018

Even though Christmas is almost upon us, not for profits still need to keep their eyes wide open and be prepared for the looming federal…Read More

Tuesday, 4th December 2018

Not for profits need to get their ducks in a row and engage with the government and opposition now, to get their issues on the political…Read More

Tuesday, 6th November 2018

With an early federal election possibly just around the corner, Fifty Acres founder and managing director Jo Scard says not for profits…Read More

Thursday, 6th September 2018

Fifty Acres founder and managing director Jo Scard considers how not for profits can best navigate the new government in the wake of…Read More

Tuesday, 21st August 2018

For-good communications agency Fifty Acres offers some top tips to help not for profits refine their political engagement strategy…Read More

Thursday, 13th June 2013

With the Federal Government election less than 100 days away, it is time to think about how it might impact upon your organisation and…Read More


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