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Fifty Acres


99/44-46 Macquarie Street


Australian Capital Territory 2600



Name: Jo Scard

Position: Managing Director

Phone: 0457 725 953



We believe in doing great work, for good. And have the expertise, creativity and insight to get results.

About us

We offer genuine integrated communications solutions. We’re Australia’s only for-good agency delivering strategic communications and engagement services, from strategy to rollout.

About Jo:

As the Founder and Managing Director, Jo Scard leads the team at Fifty Acres and is involved with all projects offering her insight and highly sought after strategic counsel.

Jo has over 20 years’ experience in communications, corporate and political advisory roles, and journalism making her one of Australia’s foremost strategic advisers. A respected former journalist in the UK and Australia, Jo has worked with ITV, Associated Press, Seven Network, SBS, ABC and Fairfax. A trained lawyer, she is a Member of the NSW Council of the Public Relations Institute of Australia, and on the Boards of the Human Rights Law Centre National Justice Project and Hockey ACT.

Jo started Fifty Acres over eight years ago because she wanted to create an agency that supported flexible work and that was motivated by strong values and work in the for-purpose sectors.

Products and services

We offer:

Strategic Communications
Advising on everything from what you say, to how to say it, and who to.

Government Relations
Helping you build meaningful relationships with political influencers and make the change you want – from strategy to messaging, submission and policy advice writing.

Stakeholder Relations
Everything from identifying partners, to mobilising coalitions.

Campaign Development
We deliver genuinely integrated campaigns, covering all platforms and reaching all audiences, from strategy design to rollout.

Community Engagement
We love to get out into the community and find out what matters most to your audiences. This helps to identify concerns and maximise opportunities for your projects.

Social Media Management
Delivering branding, creative content, tailored video, paid and organic campaigns.

Media Relations
Targeting the right journalists to reach your audience.

Workshops and Training
Planning and rolling out events end-to-end, we deliver everything from intimate morning teas in parliament to large-scale media events and activations.

Content Creation
Producing all kinds of content, for online and offline channels and all types of collateral.

Video Production
Producing quality content for online and offline audiences, including storyboarding, filming and post-production.

Everything from branding, digital and web design, and creative for online and offline channels, including for integrated campaigns and social media.

Event Management
We can oversee all aspects from invitation to bookings and provide support on the day

Examples of work

Related news

Thursday, 26th August 2021

In a media landscape that’s anything but simple, it’s imperative that our communications are. Fifty Acres founder and CEO Jo Scard…Read more

Thursday, 24th June 2021

Being an ethical brand is all the rage at the moment. But the truth is, it isn’t enough to just say you care – audiences will sniff out your…Read more

Tuesday, 25th May 2021

We know that personalised communications help you stand out from the crowd in a cluttered, digital environment. But how do you do it?…Read more

Thursday, 22nd April 2021

Jo Scard, CEO + Founder of Fifty Acres, shares some insights into how social change organisations and NFPs can effectively engage policymakers…Read more

Thursday, 25th March 2021

In light of the recent protests in Australia – physical and virtual – Jo Scard identifies why brands need to join the conversation and,…Read more

Tuesday, 23rd February 2021

Jo Scard shares insights on crafting an effective advocacy message to cut through the noise of 2021 – what is possibly an election year. …Read more

Thursday, 28th January 2021

Jo Scard shares some quick and effective tips for engaging and influencing the government in 2021 and showcases how her team at Fifty…Read more

Thursday, 17th December 2020

Jo Scard discusses what breaking through in a fatigued climate will look like for not for profits and purpose-driven brands in 2021.…Read more

Thursday, 26th November 2020

Jo Scard shares some key insights into successful government engagement, strategic communications and public relations as we end…Read more

Thursday, 16th January 2020

As we kick off a new year, Andrew Blyberg from Fifty Acres looks ahead to the federal budget and shares a checklist to help not for profits…Read more

Thursday, 21st November 2019

What’s the best way to maintain media interest in your organisation and public support for your fundraising campaign throughout December…Read more

Thursday, 17th October 2019

Jo Scard shares some advice on how to cut through with key decision makers. Federal budget time is a key opportunity for not for profits…Read more

Thursday, 19th September 2019

Andrew Blyberg, from Fifty Acres, runs through some of the most common mistakes not for profits make when trying to influence politicians.…Read more

Thursday, 29th August 2019

Fifty Acres founder and CEO Jo Scard shares her top three fundraising tips. Whether you’re raising $10,000 or $10 million, great writing,…Read more

Thursday, 27th June 2019

Jo Scard offers advice on the “doing bits” of making your government engagement happen. In our last post we discussed kicking off your…Read more

Thursday, 13th June 2019

Now is the time for the sector to regroup and set some goals for a new government engagement strategy, writes Fifty Acres founder and…Read more

Thursday, 30th May 2019

In the wake of the federal election, Fifty Acres founder and CEO Jo Scard looks at how the polls got it so wrong and what not for profits…Read more

Thursday, 16th May 2019

In elections it’s never over until you get there, writes Fifty Acres founder and chief executive officer Jo Scard. If you’ve been watching…Read more

Thursday, 2nd May 2019

Early voting may have a significant impact on democracy, but there are still two and a half weeks to have a say, writes Jo Scard from Fifty…Read more

Tuesday, 16th April 2019

With the election campaign in full swing, Fifty Acres founder and chief executive officer Jo Scard looks ahead to what not for profits…Read more

Tuesday, 2nd April 2019

With budget promises in the air and the election set to be called later this week, Jo Scard offers not for profits advice on how to prepare.…Read more

Thursday, 21st March 2019

Fifty Acres founder and managing director Jo Scard considers the role of leadership in bringing communities together in times of crisis…Read more

Thursday, 7th March 2019

Fifty Acres founder and managing director Jo Scard discusses how organisations should prepare for the election following all the…Read more

Tuesday, 12th February 2019

Fifty Acres founder and managing director Jo Scard offers advice on how to make sure you succeed in your government engagement campaign…Read more

Tuesday, 29th January 2019

Fifty Acres founder and managing director Jo Scard explains the method in the madness behind the prime minister’s Australia Day dress…Read more

Tuesday, 15th January 2019

Fifty Acres founder and managing director Jo Scard highlights ways the social sector can get ready to leverage the positioning of the…Read more

Tuesday, 18th December 2018

Even though Christmas is almost upon us, not for profits still need to keep their eyes wide open and be prepared for the looming federal…Read more

Tuesday, 4th December 2018

Not for profits need to get their ducks in a row and engage with the government and opposition now, to get their issues on the political…Read more

Tuesday, 6th November 2018

With an early federal election possibly just around the corner, Fifty Acres founder and managing director Jo Scard says not for profits…Read more

Thursday, 6th September 2018

Fifty Acres founder and managing director Jo Scard considers how not for profits can best navigate the new government in the wake of…Read more

Tuesday, 21st August 2018

For-good communications agency Fifty Acres offers some top tips to help not for profits refine their political engagement strategy…Read more

Thursday, 13th June 2013

With the Federal Government election less than 100 days away, it is time to think about how it might impact upon your organisation and…Read more


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