Marketing and Digital Resources Committee Member

About Ripple Effect Foundation

We are dedicated to improving the overall wellbeing of Australians by focusing on lifestyle factors that enhance mental health and reduce the risk of mental illness and suicide. The Ripple Effect Wave Challenge is our flagship initiative, bringing together surfers nationwide to raise awareness and funds for mental health.

Ripple Effect Wave Challenge

Ripple Effect Wave Challenge is happening Australia wide, in April 2025. The challenge will encourage surfers to register online via our platform and throughout the month of April log a minimum of 22 hours surfed, whilst raising funds for Ripple Effect Foundation through their networks. Our website will hold leaderboard for hours surfed and funds raised.

Surfers are able to join as an individual or in a team and we will be encouraging as much community involvement as possible. There will be prizes available throughout the challenge as either major prizes at the end for those who raise the most but also smaller prizes attached to fundraising and surfing goals and prizes attached to donations on specific days, dollar matching and any other fun things we can come up with.

 

Committee Purpose

The Marketing and Digital Resources Committee will be the creative powerhouse behind our digital presence, responsible for:

• Developing a digital marketing strategy and the content and digital library
• Creating engaging social media content
• Designing targeted email marketing campaigns
• Producing compelling digital advertisements
• Innovating digital resources to promote the Ripple Effect Wave Challenge

Digital Marketing Toolkit Development

Your mission will include crafting and managing:

1. Social Media Strategy
   • Develop content calendars for multiple platforms
   • Create engaging, shareable content
   • Design visually striking graphics and videos

1. Email Marketing
   • Design automated email sequences
   • Develop mailing list growth strategies
   • Create compelling newsletter content
   • Implement segmentation and personalisation techniques

1. Digital Advertising
   • Develop Google Ads campaigns
   • Create targeted digital advertising strategies
   • Design eye-catching display and search ads

1. Website and Digital Resources
   • Design digital assets and promotional materials
   • Develop creative digital storytelling approaches
   • Create infographics and visual content
   • Explore innovative digital engagement methods

Volunteer Commitment

• Meeting Frequency: Fortnightly committee meetings
• Time Commitment: Approximately 8-20 hours per month
• Duration:  6-month commitment
• Location: Online

Benefits of Volunteering

• Opportunity to make a meaningful impact in mental health prevention
• Professional development in digital marketing and design
• Build an impressive portfolio of purpose-driven work
• Networking with like-minded creative professionals
• Flexible, innovative volunteer experience
• Develop leadership and strategic communication skills
• Work outside traditional 9-5 constraints

Contact Information

For questions, please reach out to Casey Macpherson, Managing Director Email: casey@rewc.com.au