Volunteer LinkedIn Personal Branding

As part of THRIVE, you will have the opportunity to:

• Champion new initiatives.
• Improve existing initiatives.
• Help shape our thrivability efforts.
• Meet regularly with team members.
• Present ideas to people from a variety of disciplines. 

Your efforts will enrich our presence and help inspire people to create a thrivable future.

Key/Main Responsibilities

• LinkedIn Profile Enhancement

• Optimise and update the founder’s LinkedIn profile to reflect their professional journey, expertise, and commitment to THRIVE.
• Ensure consistency in branding, tone, and messaging with THRIVE’s mission and values.

• Content Strategy

• Collaborate with the founder to develop a content strategy for sharing relevant and engaging content on LinkedIn.
• Create a content calendar that includes posts, articles, and comments to maintain an active and meaningful presence.

• Content Creation

• Craft and curate well-written articles, posts, and updates that highlight the founder’s experiences, achievements, and their connection to THRIVE.
• Source or create relevant graphics, infographics, and visuals to accompany posts (should be able to use Canva/Photoshop).

• Engagement and Networking:

• Actively engage with the LinkedIn community by responding to comments, messages, and connection requests.
• Help expand the founder’s professional network by connecting with industry professionals, potential partners, and stakeholders.

• Metrics and Reporting:

• Monitor and analyze the performance of LinkedIn activities, including reach, engagement, and followers.
• Provide regular reports on the effectiveness of the personal branding efforts and suggest improvements.

Minimum Requirements

• Bachelor Degree in a relevant field, or equivalent experience.
• At least 1 year of commercial experience (or equivalent) with content creation and social media best practices.
• Fluency in written English.

Preferred Requirements

• A strong understanding of LinkedIn and its features.
• Excellent written and verbal communication skills.
• Experience in personal branding for CXOs or senior executives.
• Self-motivated, creative, and capable of working independently.
• A desire to make a sustainable world.
• A collaborative team player mindset. 
• Excellent communication and organisation skills. 
• Well-developed problem-solving abilities.
• Willingness to learn new skills
• The ability to handle multiple tasks and meet strict deadlines.
• The ability to be proactive and self-manage your time.
• A self-driven mindset to make a better future for all.