Marketing Director (Maternity Leave Contract)

RISING

RISING is a surge of art, music and ceremony in the heart of Melbourne.

Taking the place of the Melbourne International Arts Festival and White Night Melbourne, RISING is a major cultural event for the Asia Pacific Region created by a diverse team of local, national and international artists and curators.

RISING will begin on the evening of the total lunar eclipse in May 2021. Interlocking circles of experience and connection will radiate through the night, as the city re-synchronises and is re-energised with public art, performance and music spanning the emerging and iconic, the epic and intimate.

The inaugural festival will take place 26 May – 6 June 2021.

https://rising.melbourne/

The festival will be also be engaged to run additional projects and will provide the full support and resourcing of the organisation required to successfully deliver these projects.

THE ROLE

We are looking for a results-driven senior creative marketer to lead our marketing and sales activities for the inaugural 2021 festival.

RISING’s Brand and Commercial department includes our in-house creative agency Content and Engagement team, Sales and Ticketing, Food and Beverage as well as external agencies overseeing public relations and commercial partnerships. You will oversee these teams to implement strategies that maximise revenue, meet income targets and amplify brand awareness.

You are a natural leader experienced in motivating teams, with an exceptional track record of exceeding sales targets. You understand how to balance long-term brand strategy with highly effective integrated sales campaigns. You know how to manage a department budget and team workflow.

No one holds you to higher standard than yourself. You’re curious, responsive and know how to interpret trends, data and insights to plan and refine campaign activities. You will lead the Content and Engagement and Ticketing teams to build a holistic customer journey from media buying, purchase pathway and sales conversion, pre and post-event communication and post-festival insights. You’ll ensure all consumer-facing activities — from paid and owned media to commercial partnerships to public relations to on-ground delivery — reflect a cohesive brand experience.

Your clear communication skills and ability to process information and give clear direction will enable our increasingly complex workflow to be managed across multiple departments and reported up. You’re a problem solver who has good instincts for navigating roadblocks and unanticipated challenges. No task is too small for you – you’re collaborative and have a positive approach to finding solutions.

This is a full-time fixed term maternity leave cover role until 30 July 2021, with the potential for future extension or job share opportunities.