In an era defined by unprecedented media connectivity and 24 hour interaction, the success of any organisation rests on the ability of the communication team to ensure staff are engaged, understand what is expected of them, and that external stakeholders are kept informed and satisfied. Communication professionals are technical specialists, but mastery of this specialised knowledge doesn’t equate to successful leadership.
In this workshop, participants will be guided through a number of activities and be presented with strategies designed to assist their progression from technical specialist to strategic leader. The interactive course will explore the demands of communications leadership and the skills and attributes needed to lead an effective team and achieve key organisational outcomes.
