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Event marketing 101: what every non-profit need to know about running a successful event marketing campaign

Date: 26 March 2015 at 03:00 am Presenter: Laura Huddle Run time: 60 Location: Online Materials Price: $0 (in AUD)

× The live session has passed. Catch up by downloading the post-webinar pack below.


Organisations run events for a variety of reasons.  But whether it is to raise funds, increase your brand exposure, or interact with your stakeholders one thing always rings true – a poorly run event can do more damage than no event at all.

One of the first and most important steps in implementing your event plan is making sure you have a successful event marketing campaign.  This is integral to getting people to come to your event and sets the expectations and feel for attendees.

In Pro Bono Australia’s next Executive Webinar, Laura Huddle, Head of Marketing Australia for Eventbrite will run you through the essential elements needed for a successful event marketing campaign.

This session will cover:

  • brand awareness and value propositions that drive event registrations
  • the essential elements of a compelling marketing plan for your event
  • how to measure the success of your marketing plan and event

Who should attend?
This webinar is designed for all event and marketing professionals and volunteers as well as those interested in future opportunities in this space.  If you are looking to learn more about event marketing then this session should not be missed.

Can’t make the date?

If you pay and register for any of our Executive Webinars, you will also receive the slide pack and full video recording. So if your schedule is tight, you can watch it in your own time.

This Executive Webinar is proudly presented by RedBack Conferencing.

Redback Conferencing is an Australian Conferencing Service Provider that dramatically improves the way organisations meet, present and collaborate at a distance. They deploy the latest Webinar, Webcasting, Teleconferencing, Web Conferencing and Video Conferencing technologies to thousands of Australian organisations all while delivering an unmatched level of support, ease of use and peace of mind. ( |



Laura Huddle

Laura Huddle

Laura Huddle is an accomplished technology marketing professional with expertise in acquisition and retention marketing. She has a proven track record of driving business results through multi-channel marketing. A recent transplant from San Francisco, Laura currently resides in Melbourne as Eventbrite’s Head of Marketing Australia.

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