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Getting Digital Right: How Organisations doing Social Good Can Grow Online

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Date: 12 April 2017 at 04:00 am Presenter: Seb Berry and Mark MacSmith Run time: 60 Minutes Location: Online Live Tickets: $55 – $500 (in AUD) Materials Price: $50.00 (in AUD)

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The Post Webinar Pack is now available for purchase. It includes:

Audio and video recordings, slide decks and webinar books for the webinar. The webinar book is a tool designed to ensure your learnings last. It includes the session’s transcript with corresponding slides, the live chat stream and presenter notes.


The webinar was focused on providing organisations in the social sector some tools to grow online and create a more powerful brand presence. It helped you to learn key lessons from the private sector and big brands and how we can apply them in the social sector. It also focused on the power of bringing facts and figures together to create a compelling story and how that helps to engage meaningfully with customers and stakeholders.

The key topics discussed are:

  • Good to Grow – Bringing big brand thinking into the social sector
  • Brand Purpose – Clarity and alignment of purpose means the world for your brand
  • Insight-led Strategies – Unlocking the keys to engagement
  • Digital Foundations – The non-negotiable building blocks to growth
  • Telling the Story – Doing Good & Fearless Creativity

About Futurekind– Futurekind is a Digital Agency for Social Enterprise, delivering digital solutions from start to finish. Futurekind exists to create a world where local, sustainable and purpose-driven businesses thrive. 
Strategy & Creative – best in class digital communication strategy, mind blowing creativity, production and technical development.
Media & Marketing – best in class digital execution, from Web & Email to Search & Social, with strategy and campaign delivery that maximises engagement and delivers best results.

Seb Berry and Mark MacSmith

Seb Berry and Mark MacSmith

Seb Berry: Partner, Change Seb is a digital entrepreneur with a spirit for innovation and excellence, and is passionate about initiatives that transform lives and the planet for good. Seb brings 15 years in commercial development and strategy, focusing in digital advertising and marketing. He was the co-founder for 3 media businesses that lead the way in technology solutions for the industry. Seb helps to combine emerging platforms with simple strategies for execution and success.   Mark MacSmith: Partner, Change Mark has spent 10 years in digital creative and technology, most recently as Head of Strategy at APAC's most awarded digital agency in 2015. He was the digital strategist on the globally acclaimed RipCurl SearchGPS and NRL Mission Control. In 2014, he was also awarded the 30 Under 30 for Digital in Australia. Mark has worked with global and local brands, including Telstra, Emirates, NRL, RipCurl, Microsoft and Hyundai. Mark helps businesses unlock the true value of digital to change behaviour.


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