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How to run a not-for-profit campaign in an election year

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Date: 26 April 2018 at 04:00 am Presenter: Jo Scard Run time: 60 Minutes Location: Online Live Tickets: $55.00 – $500.00 (in AUD) Materials Price: $50.00 (in AUD)

× The live session has passed. Catch up by downloading the post-webinar pack below.



Post Webinar Pack:

This Post Webinar Pack is now available. The packs include the audio and visual recordings, slide deck, and the webinar book. The webinar book includes the session’s transcript with corresponding slides, the live chat stream and presenter notes.


In this 60-minute webinar, you’ll get access to a detailed overview of how not-for-profits and charities can develop a strategic and practical campaign that will influence public policy or budget spending, and get real commitments from government, opposition and cross-bench.

Sector expert Jo Scard will guide you through everything you need to know to develop your campaign including:

  • What tangible benefits you can get from a campaign
  • How to craft the right position and messaging to get what you want
  • How to plan a campaign to achieve tangiable results

In this interactive session, you’ll have the chance to have your questions answered live by Jo Scard.

Who will benefit: 

If your role includes advocacy, campaigning, government relations, communications, marketing or PR managers/executives in charities and not-for-profits, this is a webinar not to be missed!



This webinar is brought to you in partnership with Fifty Acres.


Jo Scard

Jo Scard

Founder and CEO, Fifty Acres. 

With over 20 years’ experience in communications, corporate and political advisory roles and journalism, Jo is one of Australia’s foremost strategic advisers. Jo played a unique role as a senior adviser to the Rudd and Gillard Governments, managing complex Senate negotiations across all portfolios. She is also a respected former journalist in the UK and Australia working with ITV, Associated Press, Seven Network, SBS, ABC and Fairfax. A trained lawyer she is a Member of the NSW Council of the Public Relations Institute of human rights law centre the National Justice Project and Hockey ACT. Jo was Mumbrella PR Leader of the Year in 2018 and in 2019 was Highly Commended in that category.


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