Civil Voices

General Manager – Membership

Location : Australia, Brisbane, Queensland

Organisation : National Seniors Australia

Work Type : Full-time

Salary Type : Annual Package

About the Role

Role Overview

The General Manager – Membership role is a national role and the incumbent is responsible for the organisation’s  National Membership Strategy in conjunction with the organisation’s overall strategy. The role is both strategic and operational. The role reports to the CEO and person will operate as part of the Executive Leadership Team.  Specifically, the role is responsible for setting the Membership Strategic Direction, Relationship Development, Revenue Generation, Membership Engagement, Operational Management and Review as well as developing the Philanthropy framework.

Specifically, the role is responsible for:

Strategic Direction:

  • (external): the development and delivery of the Membership Strategy, focussing on member acquisition, retention and growth including both individual and corporate members. The objective is to target all over 50’s target market including the current membership base.
  • (internal) the development of membership strategies and membership growth initiatives by leveraging all business units’ offerings across the organisation in collaboration with the ELT and other key internal stakeholders.

Relationship Development: Connecting and building relationships, networks and new partnership opportunities with a wide range of organisations and industries, other like-minded organisations, corporates and government agencies

Revenue Generation: Holding accountability with setting and achieving income targets which are aligned with KPI’s and financial targets.

Membership Engagement: Developing strategies to engage with current and future members as well as the wider over 50s demographic.

Operational Management: the development and implementation of processes and structures to support the delivery of the Membership Strategy in line with the overall Strategic Objectives.  Also, responsible for managing the effective development, planning, implementation, tracking and reporting of all membership activities, events and programs (implementing operational plans to achieve targets). 

Operational Review: Reviewing the current Individual Member Offering as well as the current Corporate Member Offering ensuring all offerings align with the end-users’ expectations and revise offerings where required.  Specifically required to develop and deliver a revised National Corporate Partner Relationship Program.

Philanthropy: Establishing a fundraising, philanthropic and sponsorship program and framework.

For further information and details on how to apply, read the position description here.


About the Organisation

Organisation Name : National Seniors Australia

With 140,000 members, National Seniors is Australia’s largest not-for-profit consumer organisation for the over 50s. Our purpose is to empower positive futures for older Australians and our vision is to be recognised across society, business and government for our leadership and independence as we represent over 50s.

Apply for this Job

All applications must include a Cover Letter, Resume and a separate document that addresses the key selection criteria as outlined in the position description. More information on the position can be found by requesting the position description by emailing using the job title in the subject line.

Contact:  Call Gail Lawrence on (07) 3233 9189.

Please quote in application: General Manager – Membership via Pro Bono Australia.


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