Retention & Development Manager

• Australia’s most loved, stable and reputable charity – Sydney CBD location
  
• Maximise the retention of new and existing supporters and donors
  
• Customer engagement, commercial or non-profit backgrounds welcomed  

The Organisation
  
The Royal Flying Doctor Service South Eastern Section is a leading provider of health services across south eastern Australia providing primary health care, health education, emergency evacuation and retrieval services to remote, rural and regional communities.
  
The Royal Flying Doctor Service (RFDS) is one of the largest and most comprehensive aeromedical organisations in the world, providing extensive primary health care and 24 hour emergency service to people over an area of 7.6 million square kilometres. Delivered by a dedicated team of professionals, using the latest in aviation, medical and communications technology, and supported by a vast number of volunteers and supporters, the RFDS is vital for those that live, work and travel in rural and remote Australia.

Benefits & Culture
  

• Voted number 1 in Australia’s Charity Reputation Index for the last 8 years
• Located in Sydney CBD, close to public transport
• Salary packaging and parental leave available
• Work with a dynamic and innovative fundraising team
• Iconic organisation celebrating its 90th year anniversary

The Role
  
You will lead the development and implementation of retention and development strategies to achieve the Royal Flying Doctor Service’s aim of becoming best in class in securing and retaining individual donors and, through exceptional communications and supporter care, engaging them more deeply in the organisation’s work in order to maximise loyalty and life time value. Leading a team of 6 fundraising professionals, you will meet ambitious donor retention and income growth targets through:
  

• significantly enhancing existing supporter relations processes
• designing and implementing new methods and programs to engage supporters
• significantly improving supporter retention across regular giving, bequests and middle donors
• actively promoting upgrades and reactivation strategies
• working across digital, print, telephone, SMS and social channels
• managing the integration of fundraising across departments to ensure a full ‘program approach’ to increase the effectiveness of fundraising strategy ambitions

Skills Required
  
With experience in supporter retention, loyalty programs and/or customer relationship marketing (CRM) strategies to drive increased engagement, preferably in a fundraising environment, and a deep understanding of fundraising streams particularly across direct mail, bequests, supporter care and community fundraising, you will be able to demonstrate your abilities in:
  

• leading, motivating and managing a team to deliver goals
• successfully developing and implementing a multichannel supporter retention and development strategy
• knowledge of supporter insight techniques such as surveys, data analysis and focus groups
• successfully managing multiple projects, project teams and suppliers to achieve KPIs
• identifying key growth opportunities as part of a team of senior fundraising managers
• managing a substantial budget and meeting financial and operational targets

If you’re passionate about customers/donors and promoting health and wellbeing in rural and regional south east Australia, please contact Louise Furlong on 02 8243 0570 or to apply, please send your resume and cover letter responding to the skills required in MS Word format, quoting reference #44550