About the role
The National Trust is seeking a highly organised and efficient Marketing and Communications Manager to play a crucial role in delivering, end-to-end, its marketing campaigns including project management of our brand story development, tourism, membership, fundraising and commercial objectives across venue hire and major event programs.
You will also assist in the communication and engagement of its advocacy and conservation movement, facilitating the connection to the community through our members and volunteers. The role requires a high level of digital marketing proficiency across owned, paid, borrowed and earned channels; project and publications management; advertising and strong copy writing abilities. The role will deputise for the Director, Marketing and Communications on media relations and public relations and will manage specific projects as required.
About the Role
Reporting directly to the Director Marketing and Communications, you will be responsible for:
- Management, development and ongoing implementation and reporting of the content marketing strategy and online community management across owned, paid, borrowed and earned channels to achieve brand, cultural tourism positioning and visitation targets, support membership and fundraising objectives, market property-based enterprises such as venue hire and build the profile of Bush Management Services
- Publications and advertising campaign management – online and printed
- Data management, reporting, analytics and evaluation
As a person known for your strong communication skills across various channels, you are highly proficient in digital marketing across social media, search, web, CRM and eDMs
You have a degree in marketing, communications or digital media, with 3-5 years’ experience managing and implementing online and offline marketing campaigns in a complex organisation with multiple stakeholders
You can demonstrate success in managing large and small-scale projects, anticipating contingencies, including the management of agencies and suppliers and have a thorough understanding of related legislation including the Privacy Act, the Spam Act, data management and permission-based marketing practices
Ideally, you should also possess a Class C driver’s license and a willingness to travel to our various regional properties
Ultimately what makes this a truly special job will be your ability to shape the communication channels of this leading NFP Conservation and Advocacy organisation as we embark on our new 5 Year Strategic Plan.
About the organisation
The National Trust is the largest community based, not-for-profit conservation organisation in Australia, operating for more than 70 years.
Our vision is to bring the heritage of New South Wales to life for future generations. We achieve this by advocating, conserving and protecting our built, cultural and natural heritage and by educating and engaging the community through the sharing and interpretation of all Australian heritage stories in ways that awaken a sense of place and belonging.
How to apply
Applications not allowed for this job listing.
Please quote in application: Marketing and Communications Manager via Pro Bono Australia.