Marketing Manager

Become our next Marketing Manager!

Did you know about the apex predator called a nharshark? What happened the last time you set out on a Perilous Quest? Who is making all the noise on Level 17? If you have ready answers to these questions and want to help us find out more, then join us in Melbourne’s most-storied Building and share your love of creativity and ideas with children and young people. Here, you can help children and young people from diverse backgrounds develop a passion for stories and find joy in their creations.

The organisation is on the cusp of some exciting growth in programming and impact, and we are excited to announce the search for a Marketing Manager to support us in expanding our reach and telling our story.

Working at the intersection of social enterprise, community impact, creativity and fun, this role is an exciting opportunity where you will positively impact on the lives of young storytellers.

We’re looking for a passionate marketing and communications professional with a desire to change education outcomes; a keen storyteller who has experience, networks and strategic skills to build our brand across our various stakeholder groups and audiences.

Role Purpose

The Marketing Manager is responsible for delivering 100 Story Building’s marketing and audience development programs, as well as ensuring strong and clear stakeholder relationships to ensure the advancement of 100 Story Building key strategic objectives.

The Marketing Manager creates and implements strategies to best support the realisation of 100 Story Building’s vision for creativity in learning for children and young people. They work to diversify sources of income for the organisation and act to celebrate the work and achievements of the children, young people, teachers and other educators 100 Story Building works with.

The role ensures effective marketing and audience development strategies are delivered, building the brand and reputation of the organisation. Through the implementation of effective campaigns, and by fostering strong relationships with key stakeholders, the Marketing Manager acts to grow support of 100 Story Building.

The Marketing Manager has ownership over the marketing budget, and manages external contractors to create and deliver content and execute campaigns. The role will also from time to time manage pro bono relationships.

The position works in close collaboration with the Development Manager, sharing responsibility for driving diverse revenue streams and fostering strong relationships with key stakeholders. It also works with the Program Manager and Program Coordinator to effectively communicate the work of 100 Story Building, and drive community engagement to support program participation and partnerships.

Key responsibilities

Marketing and Communications

• Implement the marketing strategy, including development of marketing campaigns for program registration, book sales, publicity, fundraising campaigns, and advertising according to agreed budgets.
• Contribute to the development of innovative marketing concepts and projects using a range of traditional and non-traditional marketing channels
• Manage external contractors to deliver all organisational and program collateral, and develop and maintain website and social media presence
• Manage and where necessary develop the 100 Story Building brand

Community and audience development

• Manage segmentation and data collection of community and audiences.
• Coordinate events and activities related to community and audience development.

Content management

• Maintain and update website to ensure effective communications to audiences.
• Create marketing collateral in consultation with CEO, Program Manager and Development Manager
• Develop and deliver creative content for social media to engage and inform community and audiences.
• Coordinate distribution of marketing and publicity campaigns with internal and external stakeholders and suppliers (including printers, media and direct mail suppliers).

Reporting and administration

• Manage activity, demographic and reach data and analyse to inform future marketing directions and audience development.
• Sit on the Marketing Subcommittee of the 100 Story Building Board, and provide reporting and relevant documentation in a timely manner
• Undertake administrative support tasks as required that enable 100 Story Building team members to effectively and efficiently communicate and maintain sound relationships with our community. This includes maintaining schedules, media collections and event coordination.

Key Attributes

• You are a storyteller. You understand how stories can change lives, and can inspire people to take action.
• You are attuned to your audience. You have experience in working across a range of stakeholders and audience, and are responsive and dynamic.
• You are strategic. You have an ability to pick priorities strategically and coherently deliver on them. You bring problem-solving skills that work in a not-for-profit, social enterprise environment.
• You come with a strong network and are exceptional at building relationships. You have the capacity to engage with external stakeholders, supporters and suppliers, to develop long-lasting and effective relationships for maximum outcomes.
• You think big. You look for the potential in projects, and develop strategies to achieve ambitious targets.
• And most importantly, you have heart. You expect the best and work together with you colleagues to get through the worst. You can translate passion for children flourishing and safety into action, accept responsibility for outcomes with grace, and be an example for others to admire.

A note

If you don’t meet all the points above, but believe you can do this role, we encourage you to apply. Formal experience is not the only factor in finding the right person for a role, and self-confidence is a slippery beast. Creative risk-taking and a growth mindset are things we encourage in young people…so you might want to give this a go too.

Important information

The fostering of a safe and inclusive workplace based on tolerance and community participation is the responsibility of all staff at 100 Story Building. Appointment to 100 Story Building is subject to reference checks, a Working with Children Check and a Criminal Record Check.