Marketing and Engagement Manager

We are seeking new people to join our team at PACT Centre for Emerging Artists.

The Marketing & Engagement Manager is a new position that will help grow our organisation as we enter an exciting year ahead. We are looking for experienced and creative team members who lead with values, have a passion for contemporary performance and a desire to play a role in supporting the development of artists and our local community.

Over the next year PACT will deliver a full calendar of artist residencies, mentorships and labs to support the development of new work, performance seasons in our iconic warehouse theatre, community engagement projects, sound work commissions, a street festival of live performance in unusual spaces, and will start getting ready to celebrate our 60th anniversary!

We actively encourage First Peoples and people of culturally diverse backgrounds to apply.

If you would like to discuss your application in advance, please contact PACT Board member Sam Watson-Wood at recruitment@pact.net.au

ABOUT PACT

PACT is situated on the unceded land of the Gadigal. We are privileged to gather and create art on their land. We pay our respects to Elders past, present, and future. Always was, always will be, Aboriginal land.

PACT’s vision is driven by the belief that emerging artists are the engines that power the arts sector, producing the most ground-breaking works of today and tomorrow.

Founded in 1964, we are one of the oldest continuously operating performing arts companies in Australia. For more than 50 years PACT has provided performance makers with the time, space, and professional development needed to advance their artistic careers and drive forward the performance culture of Australia.

Today, PACT continues to nurture the next generation of outstanding performance makers through mentorships, residencies, talks, workshops, exhibitions, and performances. We draw on our history and our network of artists as a unique asset, which—together with our iconic warehouse space in Erskineville—fuels a vibrant and inclusive hub where adventurous artists, curious audiences, and the local community gather.

PACT is an Incorporated Association and governed by a Board of Directors. PACT receives annual program funding from the NSW State Government through Create NSW and is supported by the City of Sydney through an accommodation grant. PACT sources project funding from multiple sources including the Australia Council for the Arts, Create NSW, the City of Sydney, philanthropic foundations and direct donations.

POSITION OVERVIEW

The Marketing and Engagement Manager provides communications, public relations, and community engagement expertise and is responsible for developing and implementing PACT’s marketing and engagement strategy. The role requires creativity and enthusiasm for contemporary performance and a desire to play a role in supporting the development of artists and our local community.

Reporting to the Executive Director/CEO, the Marketing and Engagement Manager also works closely with PACT’s Senior Producer. The role is responsible for driving engagement across all the organisation’s activities and implementing project and organisational marketing and communications plans, digital content, brand management, and developing relationships and effective communication with a range of stakeholders.

KEY RESPONSIBILITIES

Marketing & Communications

•     Lead the development, management and implementation of marketing and communications strategies for the promotion of PACT’s artistic program and fundraising activities with the aim to grow organisational awareness, develop audiences and participation, and engage community
•     Drive innovation and creativity in PACT’s marketing and communications and build a consistent brand identity for PACT across all marketing and communications materials
•     Develop and deliver imaginative, high-quality marketing and engagement content including, but not limited to, advertising, direct marketing, collateral, press releases, publicity, annual report, and digital marketing and content including managing the organisation’s website
•     Lead ticket sales and reporting, including collaborating with the Executive Director/CEO and Senior Producer to design pricing structures and policies to meet access and audience objectives that reflect market/industry research and trends
•     Scope, develop and manage marketing budgets in consultation with the Executive Director/CEO, including tracking income, expenditure, and reconciliation in a timely and accurate manner
•     Develop and maintain PACT’s CRM including subscribers, artists, donors, etc.
•     Develop and implement strategies to grow PACT’s philanthropic, sponsorship and individual giving programs; and manage the organisation’s communications with donors
•     Oversee and collaborate with key contractors as required, e.g. external publicist, graphic designer, videographer, photographer
•     Ensure best practice standards and cultural protocols are followed when working on First Nations programming
•     Prepare evaluations, reports and analysis to ensure projects meet their goals and targets
•     Work to improve organisational and office policies/procedures in line with PACT’s values

Relationship management

•     Build and maintain strong relationships with media
•     Contribute to high quality internal and external relationships by working collaboratively and professionally with key PACT stakeholders including, for example, PACT and project employees, artists, crew, community, and local, state and national government bodies; liaise with sponsors, partners, funders and artists to ensure marketing acknowledgements are met
•     Provide marketing support and guidance to emerging artists as required
•     Undertake general duties as required to support the coordination and smooth running of the PACT team, including contributing to staff meetings, undertaking training as required, office administration

SELECTION CRITERIA

1.   Minimum of 5 years’ relevant experience in a marketing and communications role, preferably in the arts or events
2.   Demonstrated experience in project and/or organisational strategy development and implementation
3.   Exceptional communication (written and verbal), interpersonal and presentation skills, with demonstrated ability to build community and influence internal and external stakeholders
4.   Experience creating a variety of marketing materials including website, direct marketing, social media, collateral, reports, etc.
5.   Highly developed financial and project management skills including budget development and control, evaluation and reporting, managing simultaneous projects to deadline and with attention to detail
6.   Enthusiastic and hard-working attitude and a commitment to the flexible hours inherent in the arts
7.   Proficiency in WCMS (Squarespace), marketing software (Mailchimp), video editing, and graphic design (Adobe InDesign, Photoshop)

Desirable

1.   Relevant tertiary qualification in marketing, communications or arts management
2.   Strong understanding of the performing arts sector in Australia and associated trends

TO APPLY

Please email recruitment@pact.net.au with the following attached as a single PDF:

Your covering letter (one page) which outlines your interest in the position;

Your up-to-date resume (max. two pages) which clearly details your professional experience and skills relevant to the role to which you are applying; and

Your response to the selection criteria as outlined on the position description (max. two pages).

Deadline for applications is Wednesday 17 August 9am AEST.