PR Account Manager

Over the past few years we have experienced significant growth as an agency, working with organisations who are passionate about what they do and making a difference in the world. In light of this the Directors of Jersey Road PR are seeking to grow the team of this small, vibrant and creative team and recruit a PR Account Manager to manage more of the day-to-day activities of client accounts, thereby increasing our impact, reach and influence not only as an agency, but on behalf of the clients we serve.

Responsibilities

The day-to-day:

• Managing a PR portfolio of clients’ accounts
• Providing strategic counsel to clients to aid their PR and wider media campaigns
• Gathering stories, information, comment and resources to the media (print, broadcast and online news sites) on behalf of the clients
• Conducting reputation management audits for clients and providing advice in live crisis situations
• Building relationships with new and existing clients
• Building relationships with key media contacts and updating media databases
• Building and managing relationships with influencers
• Liaising with clients regarding press campaigns, creative projects and PR solutions
• Dealing with the media, speaking to journalists and other members of the press
• Providing innovative and creative communications solutions for clients
• Briefing clients and updating them on press campaigns
• Analysing PR coverage and providing coverage reports using our media monitoring systems
• Communicating effectively with a range of stakeholders
• Reporting to the Directors of the agency, keeping them updated on progress and/or any issues.

Key responsibilities

Responsibilities may vary according to each client account but may include a combination of:

• Daily point of contact with key media contacts
• Developing focused PR campaigns
• Managing the needs of the client and their accounts
• Contributing to relevant meetings whether in person or online, and liaising and updating clients on PR activities
• Keeping abreast of current PR trends and tools
• Conducting reputation management audits or responding to a crisis situation
• Monitoring the news agenda and seeking opportunities to secure media coverage through news jacking
• Building client relationships and maintaining a network and database of key media contacts including journalists, influencers and industry spokespeople
• Spearheading both traditional PR and social media projects
• Developing news angles, stories and pitches to further the client’s profile, products and services.
• Fulfilling the client’s key performance indicators and growing accounts
• Pitching for new business and developing PR proposals
• Managing a high level of client interaction
• Potentially mentoring any future junior members of staff

Key skills required:

• High levels of communication – both presentation, verbal and written skills
• Mature emotional intelligence and interpersonal expertise
• A passion for the media, including social media
• Flair for creativity, strategic thinking and innovation
• Strong copywriting, story writing and communications skills
• Understanding of the faith and NGO sector and passion for telling the story of Christian organisations making a difference in the world
• Good industry knowledge and experience in building influential networks
• Solid computer abilities and project management skills
• Outstanding organisation skills with an ability to manage multiple projects, administration and portfolios
• Service focused and sensitive to confidential information
• Fun, friendly, efficient and personable with clients
• Able to work to deadlines, be willing to travel when required and on occasion work out of hours
• Experience exercising discretion and confidentiality with sensitive company information

Other

• Attend future client or PR related conference, events or training opportunities.
• Look for new business opportunities and introduce the Directors to these and instigate meetings.