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Beyond saying that you care: Why your activism needs to extend further than your LinkedIn logo

Jo Scard, Thursday, 24th June 2021 - Being an ethical brand is all the rage at the moment. But the truth is, it isn’t enough to just say you care – audiences will sniff out your slacktivism, writes Jo Scard, who says you should…

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Is your brand hurting your fundraising?

Maggie Coggan, Thursday, 25th July 2019 - Branding should be built to support an organisation’s fundraising needs, not as an object of vanity, a new report warns. The report, published on Tuesday by the Philanthropy Centre…

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About a Brand – The Leadership Battle for NFPs

John Carroll, Thursday, 6th July 2017 - Unless not-for-profit organisations develop strong, desirable brands, they will fail in the face of growing for-profit competition, writes John Carroll strategist and joint …

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What Is a For-Purpose Brand Identity?

Staff Reporter, Monday, 13th February 2017 - Michael McGann from skydesign discusses for-purpose brand identity. Contact Michael to find out how skydesign can help you to realise and communicate your brand’s identity. At …

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Analysis

Leading the Way with Purpose

Staff Reporter, Thursday, 28th November 2013 - Finding and articulating purpose in a Not for Profit organisation is not so simple, says brand and communications consultant, Melissa Bertolini. Purpose-built. Fit for purpose.…

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Hot Topic

Emerging Trends in Workplace Giving

Staff Reporter, Wednesday, 13th November 2013 - New US research reveals a workplace giving culture transformed by technology, branding and the arrival of millennials in the workforce. Margaret Smith from the Australian Charities…

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Hot Topic

Going Beyond the Logo

Lina Caneva, Wednesday, 16th October 2013 - Go ‘Beyond the Logo’ when branding a social enterprise according to the advice from the recent Branding Business Breakfast hosted by Social Traders. Pro Bono Australia…

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Spotlight

Pyjamas for Purpose

Staff Reporter, Wednesday, 2nd October 2013 - In this week’s Spotlight on Social Enterprise, Nadia Boyce investigates a trendy new social enterprise spruiking pyjamas to support those sleeping rough on our streets. …

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Opinion

Branding in an Era of Social Service Choice

Staff Reporter, Tuesday, 27th August 2013 - The days of “brand squeamishness” in the social sector are coming to an end and it’s time that social purpose organisations learn how to use branding as a strategic…

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Charity Rebrand a Winner

Staff Reporter, Thursday, 18th April 2013 -
Picture: The Benevolent Society A move to rebrand Australia’s oldest charity, the Benevolent Society, as part of its 200th anniversary celebrations, has received international…

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Salesforce Defends Use of ‘Social Enterprise’

Staff Reporter, Monday, 20th August 2012 - Global cloud computing giant, Salesforce.com has defended its plans to trademark the term ‘social enterprise’ world wide, in an online company blog. The company chairman…

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Branding and In-Kind Partnerships Vital for NFPs

Staff Reporter, Tuesday, 20th March 2012 -
Behind the scenes. Photo: supplied Not for Profits must address brand, message and profile in a highly competitive funding environment and increasingly reach out for ‘in-kind’…

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