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Tag : Branding

Beyond saying that you care: Why your activism needs to extend further than your LinkedIn logo

Jo Scard, Thursday, 24th June 2021 -  Being an ethical brand is all the rage at the moment. But the truth is, it isn’t enough to just say you care – audiences will sniff out your slacktivism, writes Jo Scard, who says you should

Is your brand hurting your fundraising?

Maggie Coggan, Thursday, 25th July 2019 -  Branding should be built to support an organisation’s fundraising needs, not as an object of vanity, a new report warns. The report, published on Tuesday by the Philanthropy Centre

About a Brand – The Leadership Battle for NFPs

John Carroll, Thursday, 6th July 2017 -  Unless not-for-profit organisations develop strong, desirable brands, they will fail in the face of growing for-profit competition, writes John Carroll strategist and joint

What Is a For-Purpose Brand Identity?

Staff Reporter, Monday, 13th February 2017 -  Michael McGann from skydesign discusses for-purpose brand identity. Contact Michael to find out how skydesign can help you to realise and communicate your brand’s identity. At


Leading the Way with Purpose

Staff Reporter, Thursday, 28th November 2013 -  Finding and articulating purpose in a Not for Profit organisation is not so simple, says brand and communications consultant, Melissa Bertolini. Purpose-built. Fit for purpose.…

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Emerging Trends in Workplace Giving

Staff Reporter, Wednesday, 13th November 2013 -  New US research reveals a workplace giving culture transformed by technology, branding and the arrival of millennials in the workforce. Margaret Smith from the Australian Charities

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Going Beyond the Logo

Lina Caneva, Wednesday, 16th October 2013 -  Go ‘Beyond the Logo’ when branding a social enterprise according to the advice from the recent Branding Business Breakfast hosted by Social Traders. Pro Bono Australia…


Pyjamas for Purpose

Staff Reporter, Wednesday, 2nd October 2013 -  In this week’s Spotlight on Social Enterprise, Nadia Boyce investigates a trendy new social enterprise spruiking pyjamas to support those sleeping rough on our streets. 


Branding in an Era of Social Service Choice

Staff Reporter, Tuesday, 27th August 2013 -  The days of “brand squeamishness” in the social sector are coming to an end and it’s time that social purpose organisations learn how to use branding as a strategic

Charity Rebrand a Winner

Staff Reporter, Thursday, 18th April 2013 - 
Picture: The Benevolent Society A move to rebrand Australia’s oldest charity, the Benevolent Society, as part of its 200th anniversary celebrations, has received international…

Salesforce Defends Use of ‘Social Enterprise’

Staff Reporter, Monday, 20th August 2012 -  Global cloud computing giant, has defended its plans to trademark the term ‘social enterprise’ world wide, in an online company blog. The company chairman…

Branding and In-Kind Partnerships Vital for NFPs

Staff Reporter, Tuesday, 20th March 2012 - 
Behind the scenes. Photo: supplied Not for Profits must address brand, message and profile in a highly competitive funding environment and increasingly reach out for ‘in-kind’…
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