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Tag : Campaigning

Why our brains don’t register social issues like climate change – and how neuroscience campaigning could change that

Neil Pharaoh, Wednesday, 6th May 2020 -  Smart advocacy organisations are learning to understand framing and this is having a huge impact on political issues and government advocacy in Australia, writes Neil Pharaoh.

What can the social purpose sector learn from industry associations?

Neil Pharaoh, Tuesday, 10th March 2020 -  Neil Pharaoh shares three things which make industry associations highly effective in their campaigning and advocacy. Almost every social purpose organisation I speak to is quick

Why the Social Sector Should Tap into People’s ‘Enormous Capacity for Empathy’

Luke Michael, Thursday, 14th June 2018 -  The social sector should tap into people’s “enormous capacity for empathy” when looking to build an effective campaign, according to one of the key figures behind Australia’s successful…

Donor Relationships More Valuable Than Digital Fundraising

Ellie Cooper, Monday, 9th January 2017 -  When it comes to making big money, building donor relationships outweighs digital fundraising, even in the age of the internet, according to international fundraising expert Kingsley
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