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Tag : Donor behaviour

US Red Cross Collaboration To Find Long Term Donors

Staff Reporter, Tuesday, 7th February 2012 -  Supplied: Knowledge Wharton The American Red Cross and researchers at the University of Pennsylvania’s Wharton Business School are undertaking a major study of 500,000…

Cause Marketing Lowers Charitable Donations: US Research

Staff Reporter, Thursday, 7th April 2011 -  Cause marketing lowers charitable donations and can lead to decreased consumer happiness, according to research from an American University. Research undertaken by Aradhna Krishna,…

“Top Seven Insights” for Fundraisers – FIA Conference

Staff Reporter, Thursday, 24th February 2011 -  The Fundraising Institute of Australia’s 34th International Conference in Melbourne has kicked off with fundraising expert John Jeffries providing insights into his 28…

Who, Why and How they Give – US Study

Staff Reporter, Monday, 30th August 2010 -  A new US research study may change the way many Not for Profits approach their fundraising budgets. The report, Heart of the Donor, Insights into Donor Motivation and Behavior for…
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