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Tag : Donor Research

US Red Cross Collaboration To Find Long Term Donors

Staff Reporter, Tuesday, 7th February 2012 -  Supplied: Knowledge Wharton The American Red Cross and researchers at the University of Pennsylvania’s Wharton Business School are undertaking a major study of 500,000…

Who, Why and How they Give – US Study

Staff Reporter, Monday, 30th August 2010 -  A new US research study may change the way many Not for Profits approach their fundraising budgets. The report, Heart of the Donor, Insights into Donor Motivation and Behavior for…

Major Donors Tell Why They Give

Staff Reporter, Tuesday, 18th May 2010 -  Australia’s major donors give because they believe they have vital contribution to make, but feel underutilised by charities who only want their money, according to a new…
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