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Does Celebrity Sell?

Staff Reporter, Tuesday, 17th July 2012 -  Not for Profit organisations are increasingly using celebrity endorsements in their media campaigns to raise awareness and funds for the charity, but are there any golden rules

Hope Can Be Found In Unexpected Places

Staff Reporter, Thursday, 12th July 2012 -  Whatever our daily work looks like, a lot of our effort in the Not for Profit sector is about adding richness and quality to people’s lives – and often this involves helping

Membership Organisations: Big Challenges, Digital Answers?

Staff Reporter, Tuesday, 26th June 2012 -  Many membership organisations in Australia struggle to accept that digital communications must be at the heart of everything they do, according to new research. Dan Baker, Senior

Are Australian NFPs Ready for Crowdfunding?

Staff Reporter, Thursday, 14th June 2012 -  The concept of crowdfunding has been around since the late 1990s – only recently has it taken off thanks to the advancement of technologies that enable greater social connectedness

How to Make Money from an Aged Care Fundraising Campaign – Part 2

Staff Reporter, Tuesday, 12th June 2012 -  By guest contributor Rhod Ellis-Jones, Principal Director at Ellis Jones Last month, I wrote a piece on fundraising within the aged care sector. Part 1 focused mainly on the organic,…
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