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Keeping calm and carrying on: When a PR crisis hits

Jo Scard, Tuesday, 26th October 2021 - In a climate of political tussles and global health debates, bad PR has become a salient and standard part of our lives. Jo Scard explains how to navigate through the hurdles of a PR crisis…

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Embracing change, for-good: Government engagement in the post-pandemic recovery period

Jo Scard, Thursday, 22nd April 2021 - Jo Scard, CEO + Founder of Fifty Acres, shares some insights into how social change organisations and NFPs can effectively engage policymakers and stakeholders. Just shy of five…

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Protesting for change: Why purpose-driven brands need to show up in the spaces that matter

Jo Scard, Thursday, 25th March 2021 - In light of the recent protests in Australia – physical and virtual – Jo Scard identifies why brands need to join the conversation and, more importantly, how. People have been taking…

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Five tips for not for profits to leverage the next budget cycle

Jo Scard, Thursday, 17th October 2019 - Jo Scard shares some advice on how to cut through with key decision makers. Federal budget time is a key opportunity for not for profits to lobby for funding or build support for a broader…

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Making your government engagement happen – The doing thing

Jo Scard, Thursday, 27th June 2019 - Jo Scard offers advice on the “doing bits” of making your government engagement happen. In our last post we discussed kicking off your government relations planning by coming up with…

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Government engagement – recalibrate and start with the vision

Jo Scard, Thursday, 13th June 2019 - Now is the time for the sector to regroup and set some goals for a new government engagement strategy, writes Fifty Acres founder and CEO Jo Scard. As we all get adjusted to the May federal…

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What do we do now?

Jo Scard, Thursday, 30th May 2019 - In the wake of the federal election, Fifty Acres founder and CEO Jo Scard looks at how the polls got it so wrong and what not for profits need to do now to embrace the new landscape. With …

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Who’ll get there first?

Jo Scard, Thursday, 16th May 2019 - In elections it’s never over until you get there, writes Fifty Acres founder and chief executive officer Jo Scard. If you’ve been watching the election goings on, as I have, we will …

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And, we’re off (at last)

Jo Scard, Tuesday, 16th April 2019 - With the election campaign in full swing, Fifty Acres founder and chief executive officer Jo Scard looks ahead to what not for profits should be doing post election. Not sure how you’re…

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Beware The Exits and Refocus

Jo Scard, Thursday, 7th March 2019 - Fifty Acres founder and managing director Jo Scard discusses how organisations should prepare for the election following all the news of high-profile exits, and talks about their…

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Tactics and Big Ideas

Jo Scard, Tuesday, 12th February 2019 - Fifty Acres founder and managing director Jo Scard offers advice on how to make sure you succeed in your government engagement campaign in the next few months. Well, not many sleeps…

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Thongs, Boardshorts and Memes

Jo Scard, Tuesday, 29th January 2019 - Fifty Acres founder and managing director Jo Scard explains the method in the madness behind the prime minister’s Australia Day dress code talk. As most of the country heads back to…

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