Close Search
 
MEDIA, JOBS & RESOURCES for the COMMON GOOD

Tag : The Martyrdom Effect

The ‘martyrdom effect’: Why your pain boosts a charity’s gain

Contributor, Friday, 16th July 2021 -  Why does raising money for charity have to involve the pain of running a marathon, or the indignity of growing unflattering facial hair? Because research shows people will give more
PB Careers
Get your biweekly dose of news, opinion and analysis to keep you up to date with what’s happening and why it matters for you, sent every Tuesday and Thursday morning.
  • News categories

  • Featured suppliers


    Yes we’re lawyers, but we do a lot more....

    Moores

    pba inverse logo
    Subscribe Twitter Facebook
    ×