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Tag : Abby Clemence


Is this the end of true sponsorship?

Xavier Smerdon, Tuesday, 14th October 2014 -  Sponsorship should be so much more than advertising space and logo overload and it’s not too late for fresh approaches, writes sponsorship expert Abby Clemence. As a sponsorship…

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Understanding Sponsorship Perfection

Lina Caneva, Thursday, 28th August 2014 -  It’s not enough to just want sponsorship investment, Not for Profits need to have a plan, be prepared to invest in relationships and be backed by a leadership team with a corporate

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Tips for Hiring the Ideal Sponsorship Manager

Staff Reporter, Monday, 7th April 2014 -  Recognising there are particular skills that a Sponsorship Manager is required to possess is just the first step to finding the ideal candidate for the position, writes Queensland-based


Seek a Partnership. Not Just Money.

Staff Reporter, Tuesday, 19th November 2013 -  Businesses are being spoilt for choice in terms of which association or charity they can align with but the problem is that the majority of Not for Profits are not putting their best
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