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Sponsorship Predictions for 2017 – Opportunities for NFPs

Abby Clemence, Thursday, 9th February 2017 - From big data to cause alignment, sponsorship expert Abby Clemence looks at the opportunities for not-for-profit organisations to connect with the corporate world in 2017. Have…

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Transactional Versus Relationship-Based Sponsorship

Abby Clemence, Thursday, 20th October 2016 - The new rules of etiquette in successful sponsorships are all about creating a partnership, writes sponsorship expert Abby Clemence. The tides are shifting – are you moving with …

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Using the Humble Survey to Measure Sponsorship Outcomes

Abby Clemence, Thursday, 21st July 2016 - Hot Topic: It’s time to harness the power of the not-so-humble survey in order to become a powerhouse in measuring your sponsor’s outcomes, writes sponsorship expert Abby …

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Hot Topic

The Truth About Sponsorship Proposals

Lina Caneva, Thursday, 9th July 2015 - Sponsors love receiving cold, generic proposals, don't they? Sponsorship expert Abby Clemence delivers the answer in this Hot Topic. More and more companies are telling me…

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Not for Profit Sponsorship Myth #1

Lina Caneva, Thursday, 4th June 2015 - One of the most common sponsorship myths facing the Not for Profit sector is that sponsorship and philanthropy are the same thing, writes sponsorship expert Abby Clemence.…

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Hot Topic

The Four Vital Steps To Sponsorship Success

Xavier Smerdon, Thursday, 30th April 2015 - To keep the sponsorship journey flowing from one stage to the next, sponsorship expert Abby Clemence offers her top tips on building a successful Not for Profit strategy. The cycle…

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Hot Topic

Sponsorship Investment vs. The Power of ‘Brand Equity’

Xavier Smerdon, Thursday, 16th April 2015 - Sponsorship expert Abby Clemence explores how leveraging a corporate partner’s brand power can provide big opportunities for smaller Not for Profits and charities. In the…

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Six Questions To Ask Sponsors Before Sending Out Your Proposal

Xavier Smerdon, Thursday, 26th March 2015 - Looking for a sponsorship or partnership arrangement in 2015? Then take the time to get to know what that company wants before delivering your next Not for Profit proposal, writes…

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How to Assess the Value of a NFP Sponsorship Offering

Xavier Smerdon, Thursday, 5th March 2015 - Sponsorship expert Abby Clemence addresses Not for Profit sponsorship seeker questions in an attempt to unravel the complexities involved in assessing the value of sponsorship.…

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8 Founding Principles of Sponsorship Success

Lina Caneva, Thursday, 12th February 2015 - Taken from her new book, '8 Founding Principles of Sponsorship Success', sponsorship expert Abby Clemence shares her eight tips for creating a foolproof sponsorship approach.…

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8 Tips To Give Your Sponsorship Strategy An Unfair Advantage

Lina Caneva, Tuesday, 27th January 2015 - Sponsorship expert Abby Clemence asks if your Not for Profit is ready to engage corporate sponsors in 2015 and offers her top tips for planning your new year sponsorship approach.…

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