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Tag : Abby Clemence

Hot Topic

Sponsorship Predictions for 2017 – Opportunities for NFPs

Abby Clemence, Thursday, 9th February 2017 -  From big data to cause alignment, sponsorship expert Abby Clemence looks at the opportunities for not-for-profit organisations to connect with the corporate world in 2017. Have

Hot Topic

Transactional Versus Relationship-Based Sponsorship

Abby Clemence, Thursday, 20th October 2016 -  The new rules of etiquette in successful sponsorships are all about creating a partnership, writes sponsorship expert Abby Clemence. The tides are shifting – are you moving with

Using the Humble Survey to Measure Sponsorship Outcomes

Abby Clemence, Thursday, 21st July 2016 -  Hot Topic: It’s time to harness the power of the not-so-humble survey in order to become a powerhouse in measuring your sponsor’s outcomes, writes sponsorship expert Abby

Analysis

State of Sponsorship in 2016 – There’s Some Good News

Abby Clemence, Tuesday, 19th April 2016 -  Companies and brands who use charity sponsorships as a key tool in their promotional strategies are on the increase, writes sponsorship expert Abby Clemence. I think it’s

Hot Topic

The Truth About Sponsorship Proposals

Lina Caneva, Thursday, 9th July 2015 -  Sponsors love receiving cold, generic proposals, don't they? Sponsorship expert Abby Clemence delivers the answer in this Hot Topic. More and more companies are telling me…

Hot Topic

Not for Profit Sponsorship Myth #1

Lina Caneva, Thursday, 4th June 2015 -  One of the most common sponsorship myths facing the Not for Profit sector is that sponsorship and philanthropy are the same thing, writes sponsorship expert Abby Clemence.

Hot Topic

The Four Vital Steps To Sponsorship Success

Xavier Smerdon, Thursday, 30th April 2015 -  To keep the sponsorship journey flowing from one stage to the next, sponsorship expert Abby Clemence offers her top tips on building a successful Not for Profit strategy. The cycle…

Hot Topic

Sponsorship Investment vs. The Power of ‘Brand Equity’

Xavier Smerdon, Thursday, 16th April 2015 -  Sponsorship expert Abby Clemence explores how leveraging a corporate partner’s brand power can provide big opportunities for smaller Not for Profits and charities. In the…

Hot Topic

Six Questions To Ask Sponsors Before Sending Out Your Proposal

Xavier Smerdon, Thursday, 26th March 2015 -  Looking for a sponsorship or partnership arrangement in 2015? Then take the time to get to know what that company wants before delivering your next Not for Profit proposal, writes…

Hot Topic

How to Assess the Value of a NFP Sponsorship Offering

Xavier Smerdon, Thursday, 5th March 2015 -  Sponsorship expert Abby Clemence addresses Not for Profit sponsorship seeker questions in an attempt to unravel the complexities involved in assessing the value of sponsorship.

Hot Topic

8 Founding Principles of Sponsorship Success

Lina Caneva, Thursday, 12th February 2015 -  Taken from her new book, '8 Founding Principles of Sponsorship Success', sponsorship expert Abby Clemence shares her eight tips for creating a foolproof sponsorship approach.

Hot Topic

8 Tips To Give Your Sponsorship Strategy An Unfair Advantage

Lina Caneva, Tuesday, 27th January 2015 -  Sponsorship expert Abby Clemence asks if your Not for Profit is ready to engage corporate sponsors in 2015 and offers her top tips for planning your new year sponsorship approach.
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