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The NFP Marketing Trends to Watch in 2016

Staff Reporter, Thursday, 17th December 2015 - 2016 is set to be the “year of engagement” for Australian Not for Profits and charities, writes digital consultancy expert, Tony Lee. Advances in digital data collection,…

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Merge or Pivot: Defining a Future Direction for Your NFP

Tony Lee, Thursday, 19th November 2015 - If charities can make a greater impact by combining forces, it’s a smart decision. But that doesn’t mean lots of NFPs won’t survive on their own. It just means each…

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Want to Collaborate? Start With the Way You Talk

Tony Lee, Tuesday, 27th October 2015 - It’s one thing to want to collaborate – and another thing entirely to actually implement it. Not for Profits lose traction when they are not equipped with the right…

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How To Truly Understand Content Marketing

Ellie Cooper, Tuesday, 29th September 2015 - Content marketing is nothing new – it was just called something else. More than 60 per cent of marketers say they want to be producing more content this year, but finding it a challenge…

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Is Your NFP Ready for an Ad-Blocking Future?

Ellie Cooper, Tuesday, 22nd September 2015 - The most successful Not for Profits will already be shifting from being online advertising-dependent to content-empowered, writes digital strategist Tony Lee from ntegrity.…

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Content Marketing: Do You Know How to Tell a Story?

Ellie Cooper, Thursday, 10th September 2015 - Content is queen and she’s the most powerful piece in your Not for Profit marketing empire. But, it’s often hard to know where to start, what to focus on, and how to make…

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What Do the Most Innovative NFPs Have in Common?

Lina Caneva, Tuesday, 25th August 2015 - The most innovative Not for Profits share three distinct features, writes Strategy Director of digital consultancy ntegrity, Tony Lee. If you think innovation means creating groundbreaking,…

<img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1"/>

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To Win the Marketplace, Win the Workplace First

Lina Caneva, Thursday, 21st May 2015 - Inspiring NFP workers to strive for results whilst instilling in them a sense of purpose and meaning is essential if management is to foster a culture of growth, writes digital marketing…

<img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1"/>

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DIGITAL: The Quest for ‘Virality’: Lessons From a Viral Anti-Palm Oil Campaign

Lina Caneva, Thursday, 22nd January 2015 - Going viral isn’t an accident, it takes work, writes Richenda Vermeulen, Founder and Director of digital agency ntegrity. A new video from American group SumOfUs has amassed…

<img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1"/>

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NFPs Harnessing Dating App

Xavier Smerdon, Thursday, 20th November 2014 - It might be an unlikely match but dating app ‘Tinder’ is the new kid on the Not for Profit marketing block, reveals digital marketing expert Richenda Vermeulen. Dating…

<img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1"/>

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How to Get Your Hands on Google’s Money

Staff Reporter, Thursday, 17th July 2014 - Google is giving away four $500,000 grants in Australia as part of its Impact Challenge, but how can your organisation get its hands on that cash? Digital expert Richenda Vermeulen…

<img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1"/>

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Heartbleed 101 for Not for Profits

Staff Reporter, Thursday, 17th April 2014 - Heartbleed is considered one of the biggest global threats to internet security, but what does it mean for Not for Profits? Digital expert Richenda Vermeulen explores the question.…

<img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img data-src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" class="lazyload" /><noscript><img src="https://b2474340.smushcdn.com/2474340/wp-content/themes/devdmbootstrap3/img/msgIcon.jpg?lossy=2&strip=1&webp=1"/>

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