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Charities, TikTok and the question of consent

Richenda Vermeulen, Wednesday, 8th February 2023 -

Even on the most popular or groundbreaking social media platforms, the rules around consent are just as vital as ever.

As the fastest-growing social media platform, and an increasingly

…

Donor trust: Hard to get, easy to lose

Richenda Vermeulen, Monday, 6th June 2022 - Trust is a top motivator when giving to a charity. It’s also increasingly in short supply: charities are often perceived as wasteful or inefficient. But within the broad sector this…

End of financial year appeals: Four reasons donors are different

Garth Stirling, Wednesday, 2nd June 2021 - Garth Stirling, ntegrity’s head of services, explains why tax time donors are different and how NFPs can make their tax appeal work harder for them on digital. You know it’s…

Bushfire response: Do Australian NFPs have a trust problem?

Richenda Vermeulen, Monday, 13th January 2020 - Despite the influx of generosity in response to the bushfires, there is significant scepticism towards charities supporting the effort. Here, Richenda Vermeulen, founder and …

How Australian not for profits can outperform the big guns

Richenda Vermeulen, Tuesday, 22nd October 2019 - The best marketing campaign in Australia, this year, was for a cause, writes Richenda Vermeulen, founder and CEO of ntegrity, as she shares two pieces of advice on effective, cause-based…

Three Ways Australian Not For Profits Can Improve Their Digital Capabilities

Richenda Vermeulen, Thursday, 18th January 2018 - Richenda Vermeulen, the director of ntegrity, offers advice on how not for profits can emerge from their low digital confidence environments. As a consultant working across a number…

NFPs Warned to Take Action Following Changes to Google Ad Grants

Wendy Williams, Thursday, 11th January 2018 - Not for profits are being cautioned to take action or risk losing their Google grant money as the new year has ringed in changes for Google Ad Grants. From 1 January, the program, which…

NFPs Stuck in Digital Service Swamp

Ellie Cooper, Friday, 10th March 2017 - Australian organisations, including not for profits, are suffering a “digital confidence” crisis, according to new research. While 98 per cent of organisations surveyed said …

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