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Charities, TikTok and the question of consent

Richenda Vermeulen, Wednesday, 8th February 2023 -

Even on the most popular or groundbreaking social media platforms, the rules around consent are just as vital as ever.

As the fastest-growing social media platform, and an increasingly

…

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Donor trust: Hard to get, easy to lose

Richenda Vermeulen, Monday, 6th June 2022 - Trust is a top motivator when giving to a charity. It’s also increasingly in short supply: charities are often perceived as wasteful or inefficient. But within the broad sector this…

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End of financial year appeals: Four reasons donors are different

Garth Stirling, Wednesday, 2nd June 2021 - Garth Stirling, ntegrity’s head of services, explains why tax time donors are different and how NFPs can make their tax appeal work harder for them on digital. You know it’s…

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Bushfire response: Do Australian NFPs have a trust problem?

Richenda Vermeulen, Monday, 13th January 2020 - Despite the influx of generosity in response to the bushfires, there is significant scepticism towards charities supporting the effort. Here, Richenda Vermeulen, founder and …

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How Australian not for profits can outperform the big guns

Richenda Vermeulen, Tuesday, 22nd October 2019 - The best marketing campaign in Australia, this year, was for a cause, writes Richenda Vermeulen, founder and CEO of ntegrity, as she shares two pieces of advice on effective, cause-based…

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Three Ways Australian Not For Profits Can Improve Their Digital Capabilities

Richenda Vermeulen, Thursday, 18th January 2018 - Richenda Vermeulen, the director of ntegrity, offers advice on how not for profits can emerge from their low digital confidence environments. As a consultant working across a number…

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NFPs Warned to Take Action Following Changes to Google Ad Grants

Wendy Williams, Thursday, 11th January 2018 - Not for profits are being cautioned to take action or risk losing their Google grant money as the new year has ringed in changes for Google Ad Grants. From 1 January, the program, which…

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NFPs Stuck in Digital Service Swamp

Ellie Cooper, Friday, 10th March 2017 - Australian organisations, including not for profits, are suffering a “digital confidence” crisis, according to new research. While 98 per cent of organisations surveyed said …

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