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Opinion

Old School Marketing Vs New School Thinking

Staff Reporter, Thursday, 3rd April 2014 - Charities need to embrace a digital-centric approach to ALL their activities, or they risk getting left behind by their donors, argues digital marketing experts Richenda Vermeulen…

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Hot Topic

Converting Donors after ‘Friend-raising’ Campaigns

Staff Reporter, Thursday, 20th February 2014 - PhD researcher Karen Sutherland offers her tips on what Not for Profits can do to inspire people to be ongoing supporters if they are only supporting their friends or family rather …

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Community Foundation Embraces Savvy Giving

Staff Reporter, Thursday, 28th November 2013 - The funds under management of one of Australia’s oldest and largest community foundations, the Australian Communities Foundation, has grown by more than 16 per cent to $45…

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Hot Topic

What is Your Social Media Response Time?

Staff Reporter, Tuesday, 26th November 2013 - Success using social media can depend on how quickly an organisation responds to the people who are trying to interact with it. In today’s Hot Topic, PhD researcher Karen Sutherland…

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Analysis

What’s Leading Fundraising Practice & Innovation Worldwide?

Staff Reporter, Tuesday, 22nd October 2013 - Multichannel marketing, mobile donations and impact investment are proving a success for European Not for Profits, writes World Vision Australia Digital Channels Manager Stephen…

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Aussie Charities Praised in Global Awards

Staff Reporter, Thursday, 17th October 2013 - Two Australian charities have been shortlisted in global awards honouring the world’s best fundraisers. Excellence in global fundraising has been celebrated at…

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Analysis

Conflicts, Complements and Confluences of Interest

Staff Reporter, Thursday, 10th October 2013 - Conflict of interest is a topical area of challenge for donors and grantmakers along with the thorny issue of the Management Expense Ratio (MER) – the percentage of funds that…

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Social Media a Tough Internal Sell for NFPs

Staff Reporter, Tuesday, 27th August 2013 - While social media is now seen as a necessary communication tool, many Not for Profits struggle to get senior management and the board on-side to understand the importance of the real…

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Keep Job Seekers Happy to Protect Reputation: Report

Staff Reporter, Monday, 26th August 2013 - Organisations risk alienating prospective supporters through poor recruitment practices, new research suggests. Figures released this month revealed that 84% of UK job seekers…

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Hot Topic

Top Tips for Workplace Giving

Staff Reporter, Tuesday, 13th August 2013 - A new report by Charities Aid Foundation: Optimising Workplace Giving Communications looks at how charities and companies could more effectively communicate the benefits of Workplace…

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Fundraising ‘Over-Complicated’ – Expert

Staff Reporter, Monday, 11th March 2013 - Charity fundraisers “over-complicate” the fundraising process and should focus more on the donor, the Fundraising Institute of Australia conference in Sydney has…

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New Survey Reveals Why the Rich Give

Staff Reporter, Thursday, 28th February 2013 - Wealthy donors reveal that evidence of the impact a charity makes and a personal connection to a cause are the biggest influences when it comes to giving to charity. A…

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