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MEDIA, JOBS & RESOURCES for the COMMON GOOD

Marketing & Communications Manager

Organisation : 300 Blankets

Location : Melbourne

Time required : 3 hours weekly

Duration of project : 12 months

Skill area : Marketing, Media & Communications

Sector : Homelessness & Affordable Housing

Application closing date : 30 Jun, 2023

About the role

You’re a results driven Marketing/Comms person looking for your next challenge but still hungry to learn. You want to help our small team to increase our brand awareness and lead in the creation of our marketing strategy that will be dynamic and enhance our public presence.

You’ll be joining a management team who are passionate and unwavering in our support of people in our community at risk of, or who are experiencing homelessness.
This role will entail establishing and managing the enhanced awareness of the 300 Blankets brand, ensuring we have a strong, consistent marketing-communications strategy that supports the charity’s current operations and future ambitions.

We actively encourage and foster thinking outside the box, so you will be able to explore and use your creativity freely; being passionate, questioning the status quo and staying curious about new openings will be endearing qualities to the roles. We expect that you will be rewarded with substantial personal and professional development in the role.

What you’ll do
Your role will require positioning 300 Blankets as a key service provider in the homelessness space and reinforce the importance of the services provided by 300 Blankets to the community.
300 Blankets has recognised that extensive changes and improvements are required in its Marketing to increase its brand awareness.

As the Marketing & Communications Manager you will be responsible for:
• Managing and having oversight of all marketing for the charity and its associated activities;
• Identifying key supporting roles required to build a competent and resilient Marketing & Comms Team;
• Developing the marketing strategy for the charity in line with charity objectives;
• Monitor and report on effectiveness of marketing communications strategy (e.g. monthly, quarterly annually);
• Regular and effective internal communications to ensure that all relevant charity functions are kept informed of marketing objectives;
• Coordinate with the Partnership Director, analysing/identifying potential strategic partner relationships for the charity;
• Attend regular monthly meetings with the 300 Blankets volunteer management team.

Commitment:
• 12 months.
• 0-3 hours per week.

We can offer you
• An organisation focused on volunteer wellbeing.
• An engaging and social team culture.
• A genuine commitment to volunteer learning including training.
• Future potential activities:
   o Contribute towards the building of a Marketing Team which you can manage;
   o Develop a content creation strategy;
   o Developing relationships with key media to secure and grow media coverage both online and offline; including pitching stories and writing copy;
   o Manage and improve lead generation campaigns, measuring results;
   o Overall responsibility for brand management;
   o Leading website redevelopment & optimisation;
   o Development and roll out of a capstone marketing campaign.

Why you’re right for 300:
• You’re someone who is passionate and dedicated to supporting people in our community.
• Exceptional English language skills;
• Very good social, written and verbal communication skills;
• 2 years’ demonstrated relevant experience in marketing and/or communications;
• Strong handle on marketing strategies;
• Natural leader and collaborator;
• Experience with CRMs, marketing, and social media platforms.

Sounds like you?
• Email your application to contact@300blankets.org.au
• Applications must include a resume.

About the organisation

Organisation name : 300 Blankets

300 Blankets is a not for profit, volunteer-run charity, dedicated to supporting people experiencing or at risk of homelessness in Victoria through three service Programs: Outreach, Soul Kitchen and Iceolation. By reaching out to people who are disenfranchised and socially isolated, we strive to break down barriers and enrich a community where all people are accepted and respected through love, compassion and dignity.

How to apply

Sounds like you?
• Email your application to contact@300blankets.org.au
• Applications must include a resume.


Please quote in application: Marketing & Communications Manager via Pro Bono Australia.


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