Head of Donor Acquisition

Position Title: Head of Donor Acquisition

Short Description: Work with an iconic global brand and help save the planet

• Join one of the world’s largest and most respected conservation organisations
• Premier 5 Star Green Office in Ultimo
• Flexible working including Rostered Day Off

About the role

WWF-Australia is committed to building a future in which people live in harmony with nature. This position will lead the acquisition of new individual donors to WWF-Australia with a focus on building a portfolio of audience-targeted fundraising products and propositions that utilise a variety of online and offline channels.

The role involves continual testing of product, planning, and delivering innovative marketing and communication campaigns that achieve annual income and donor recruitment targets from new audiences.

Skills, knowledge and experience

• Track record of increasing income through donor acquisition.
• Experience developing and implementing segmentation, targeting and positioning strategies.
• Channel marketing experience (direct mail, digital, telemarketing).
• Extensive experience identifying and developing effective fundraising products and recruitment channels.
• People management, including the ability to work as a member of a high performing team.
• High level data and analysis skills related to direct marketing/fundraising.
• Commitment to remaining up-to-date with innovation technologies in fundraising.
• Well-developed project management skills (budgeting, reporting against targets).
• Excellent interpersonal skills with a demonstrated ability to build positive relationships internally and externally.
• Excellent written, verbal communication and influencing skills, and highly numerate to interpret complex data.
• Good presentation skills and an ability to design and deliver training to small – medium sized groups.

Ideally you will have a strong track record of success with direct marketing/fundraising within a Not-For-Profit organisation. Experience with Raisers Edge CRM will also be considered favourably.

WWF values diversity and wants a workforce that reflects the community we serve. If you have the skills and experience required for this positon we invite you to apply.