Digital Fundraising Manager

Post Title: Digital Fundraising Manager
Line Manager: Head of Fundraising Support
Location: Flexible. (Subject to being able to establish an open-ended contract of employment with the relevant Oxfam affiliate.) South-East Asia (preferred) UK and Germany (possible). Candidates must possess and be able to retain the legal right to work in the location of the position. Oxfam International is unable to guarantee a work permit for this position.
Annual Salary: In line with Oxfam values and subject to location.

Purpose of the role
Oxfam has embarked on an ambitious 2020 strategy with a focus on growing its unrestricted fundraising. Both raising funds and engaging with our supporters through digital channels are key to delivering this strategy.

The Digital Fundraising Manager role sits within the Public Engagement team in the Income and Supporter Development unit, which provides strategic support, technical guidance and investment funds to Oxfam affiliates in Asia, Europe, Latin America and North America.
This is a unique opportunity for an ambitious digital specialist to join our international team and bring about a change in the way Oxfam harnesses digital marketing channels to attract, inspire and engage our supporters. The post is responsible for driving digital activities across the network and delivering a significant increase in unrestricted income from digital channels. You will also ensure that the organisation maximises its digital fundraising and engagement in humanitarian emergencies. The International Digital Fundraising Manager will

• Drive sustainable unrestricted income growth through digital channels.
• Maximise digital fundraising and engagement in Oxfam’s campaigns and humanitarian emergencies.
• Increase acquisition and retention through a compelling supporter experience.

Primary responsibilities
Global Strategy Development and Planning: Play a key role in developing the overall digital fundraising strategy and priorities for Oxfam; implementing the roll out of a global digital fundraising strategy
• Work with affiliates to develop business plans or investment cases either for national senior management/board support and buy-in and/or international funding through Oxfam International investment schemes.
• Prioritise the strategic utilisation of best practice funds, to deliver the maximum financial performance for the organisation.
• Support on setting KPIs and financial targets and establish mechanisms for effective review and monitoring of digital fundraising.
• Be the focal point for assessing digital fundraising activities, specifically, providing channel expertise on digital fundraising for the Income Growth Team and review plans and strategies to feed in expert knowledge where necessary.

Direct Support: Support new and existing digital fundraising markets as and when required.
• Work closely with relevant Senior Leadership, Digital Leads and Market Development Specialists to develop and implement digital strategies to attract, engage and maximise the value from supporters to Oxfam with a priority on driving unrestricted income:
o Help to develop and optimise paid and organic digital activities that contribute to the organisational KPIs
o Support affiliates to gain maximum value from owned, earned and paid digital channels
o Help to set up and test new digital initiatives in priority markets with roll out potential
• Help to design and manage the digital processes, platforms and systems for priority affiliates to create a best in class supporter experience and maximise income.
• Provide expertise to maximise the return on investment in digital marketing expenditure
• Support digital integration to optimise the revenue from offline channels such as DRTV and F2F where effective digital integration improves response or engagement.
• Work with local markets to identify, engage and manage external digital partners and suppliers.
• Support on and monitor performance of the investment in digital across priority markets
• Build preparedness plans to respond to emergencies and be on hand to support a rapid scale up in digital activities in the event of an emergency.

Oxfam.org and emergency appeal income: Work alongside the Oxfam.org web team and raise fundraising income for Oxfam emergency response.
• Collaborate with the Oxfam.org web team and optimize the donor user experience.
• Establish a digital marketing plan to drive donor traffic in times of emergencies from non-affiliate countries.
• Maintain an automated email journey for all one-off cash givers to Oxfam.org.

Digital WIN Petition Platform: Work alongside the WIN team and provide digital fundraising accompaniment on petition marketing
• In-partnership with the WIN team establish digital marketing plans for priority petition and campaign asks.
• Collaborate with the Public Engagement Manager and develop the digital strategies for agreed ‘global moments’.

Skill Sharing: Create closer links and greater dialogue between digital fundraising stakeholders.
• Lead on any skill sharing event or initiatives to build digital capacity across the affiliate network.
• Identify successful individual initiatives that have potential to be successfully scaled in other markets and share them with these markets.
• Respond to requests for information from affiliates on digital fundraising as appropriate.
• Coordinate peer to peer exchange of expertise and promote talent management opportunities across the movement.
• Coordinate between markets in the event of an emergency.

Supplier Management: Ensure the most cost effective and results-focused deals for Oxfam.
• Support in agency selection (creative, media and telemarketing and fulfilment) and oversight. Advise on negotiations and optimization of the relationships.
• Demonstrable track record in managing outsourced SEM campaigns.
• Work with affiliates to negotiate global contracts and SLAs where favourable to do so
• Manage relations with global partners and suppliers.

Profile
Technical Skills, Experience & Knowledge
• Significant experience and recognised expert in all aspects of digital, with a strong understanding of fundraising (ideally within an international NGO).
• Proven success in delivering successful digital fundraising programmes with demonstrated financial results.
• Solid understanding and experience of integrating digital with offline campaigns (e.g. DRTV) to maximise performance and income and optimise future activity.
• A proven track record in maximising the effectiveness of digital marketing campaigns and platforms with a focus on user experience.
• Experience of working in an advisory role with a diverse range of seniority levels and markets.
• As well as technical expertise, an ability to describe complex or technical issues using terms a non-specialist can clearly understand.
• Proven project management skills delivering complex projects on time and on budget with a strong knowledge of all the financial aspects of digital fundraising/marketing including analysis of costs/income, ROI, conversion and attrition data and all other relevant KPIs.