Manager, Digital Campaigns

• Are you a recognised leader in campaign development?  
• Are you a critical thinker with a solutions-focussed approach?
• Do you want to make a difference by working in the community organisation that’s leading Australia’s efforts to end HIV?

With significant new funding, the Australian Federation of AIDS Organisations is looking for a Manager to lead the development of digital campaigns that support AFAO’s mission of working together to end HIV transmission and reduce its impacts. 

The Manager, Digital Campaigns will make a critical contribution to this mission by leading the planning, development and implementation of digital campaigns and health promotion that increases knowledge, awareness, and access to health care and prevention, including HIV Pre-Exposure Prophylaxis (PrEP).  The position will work with community-based organisations and external providers, including advertising, digital marketing and market research agencies and consultants.

AFAO’s health promotion programs and campaigns are informed by the needs of our communities and designed to be implemented both nationally and locally.  There is a strong emphasis on creating campaigns which can be further localised as required. 

The Manager, Digital Campaigns, reports directly to the CEO. 

Our member organisations represent the diverse communities most affected by HIV – lesbian, gay, bisexual, transgender and intersex communities, sex workers, people who inject drugs, people with HIV and Aboriginal and Torres Strait Islander communities. Our close connections with our communities provide us with rapid intelligence on changes in Australia’s HIV epidemic, allow us to mobilise and respond quickly and to act as a trusted communication channel to government, research and clinical partners. 

Key Skills and Experience

• Outstanding knowledge of customer-centric campaign planning and development, particularly awareness, education and behaviour change campaigns. (Knowledge of health promotion is welcome but not mandatory).
• Extensive knowledge of online communications (websites, online advertising, digital marketing, search engine marketing, search engine optimisation, social media etc).
• Demonstrated understanding and experience in the implementation of key evaluation methodologies pertinent to awareness, education and behaviour change campaigns.
• Demonstrated ability to contract and collaborate with market research, advertising, digital and other professional agencies.
• Strong leadership, management and collaboration capability with a proven track record of inspiring others and exercising influence to achieve organisational goals.
• Demonstrated ability to understand and provide high-level advice and analysis regarding social/behavioural research.
• Knowledge of or personal/professional affinity and values with the target audience of the education campaign, including gay men. (Knowledge of HIV and STI issues is welcome but not mandatory).
• Tertiary qualifications or equivalent experience in advertising, digital marketing, communications, health promotion, health education, community education, public health, social sciences, or a similar field.

The successful applicant will have an understanding of and commitment to AFAO’s communities.