Organisation : Red Cross Australia
Location : Sydney
Work type : Full-time
Sector : Community Development, Community Engagement, Community Support Services
Salary type : Annual Package
About the organisation
Australian Red Cross is part of one of the largest humanitarian movements in the world seeking to build a better society based on people helping people.
The Loyalty Team is responsible for raising millions of dollars in support of Red Cross’s work here in Australia, as well as increasing the loyalty and lifetime value of existing supporters of Red Cross.
About the role
- Full time ongoing role based in Sydney CBD
- Deliver integrated multi-channel supporter engagement and retention initiatives
- Drive Red Cross supporter loyalty and value
About the role
You will lead the strategic thinking and deliver a portfolio of integrated single and multi-channel retention and loyalty initiatives including supporter-centric journeys for different donor types and product purchases through direct channels.
You will be responsible for developing and implementing a sales strategy to deliver on supporter targets and growth in income through existing supporter engagement involving multi-channel direct marketing.
The role will work across multiple income generating Red Cross products including regular giving, single giving, raffles, bequests, disaster donors, community fundraising, workplace giving, volunteers and first aid.
What you will bring
- Proven skills in developing and implementing evidence-based consumer donor retention and growth strategies that deliver financial and non-financial targets
- Strong Direct Marketing techniques using multiple channels
- Excellent communication, collaboration and presentation skills
- Experience in managing programs, campaigns or products with a track record of reaching targets
- Proven budget management skills
- Experience in leading a team, modelling excellent behaviours and fostering accountability, passion and trust
- Demonstrated ability to influence internally and externally at all levels
- Demonstrated analytical, problem solving and decision-making abilities
- Curious mindset that analyses market and global trends with a courageous approach to innovation
The benefits
Great opportunity to work across all channels and all Red Cross products, developing human centred supporter journeys that engage and drive supporter loyalty and value. Know that the work you do will contribute to helping people experiencing vulnerability.
Further information
For further information please view the position description below or contact Beth McLean on 04212 285 285
How to apply
Applications not allowed for this job listing.
Please quote in application: Engagement Manager Individuals - Sydney via Pro Bono Australia.
Sector: #Community_Development, #Community_Engagement, #Community_Support_Services
