Digital Marketing Specialist

Reporting to the Acquisitions and Appeals Manager and working with a dedicated and passionate team, this pivotal role will The Digital Marketing Specialist supports The Smith Family’s fundraising objectives by managing the development of digital strategies and overseeing related activities that support our cash appeal and single cash donor acquisition campaigns. If you’re an experienced digital marketing coordinator, now looking for your next step, this is an ideal opportunity to shine!

A day in the life of a Digital Marketing Specialist might look like this, but every day can be different. Primarily, you will be responsible for:

• Working with relevant Marketing Coordinators and Managers to establish key milestones and detailed timeline.
• Working with digital media suppliers and internal stakeholders to set the digital media plan, in line with over-arching campaign digital media strategy and timeline
• Working with agencies and internal stakeholders to oversee the development of campaign creative that is in line with the over-arching digital campaign strategy
• Overseeing the development of content and creative execution in line with campaign timelines for the following:
  • Display and Rich Media
  • Native Creative
  • Campaign eDMs
• Planning of our eDM strategy for all relevant appeals including segmentation, journey mapping, automation, dynamic content, testing and reporting.
• Managing the development of digital strategies that support Fundraising and Acquisition campaigns in line with overarching campaign strategy
• Ensuring appropriate metrics are established for weekly and monthly reporting

It takes a special kind of person to be our Digital Marketing Specialist. Our successful candidate will bring the following:

• Relevant Tertiary qualifications in Marketing, Fundraising or related field
• Proven digital fundraising experience, with at least one year of strategic input/development.
• Solid experience working in digital marketing across media buying, content creation and analytics.
• Demonstrate a sound understanding of core digital principles and best practices across user journeys, media, content, UX/UI, email, CMS management, SEO, SEM and social.
• Demonstrated experience in managing 3rd party suppliers (eg agencies, mail houses, designers)
• Experience developing and testing donor journeys (online or offline).
• Basic understanding of HTML/CSS
• Experience in UX/UI design principles and planning techniques
• Strong interpersonal skills – ability to interact and collaborate at all levels

Living up to our employment promise, our team members tell us that working for The Smith Family they have great job flexibility and the ability to work alongside committed, passionate and professional team members whilst engaging in challenging, fulfilling and diverse work. In turn, our team members believe that they offer commitment to our vision, mission and values and effective collaboration with fellow team members to delivery strong performance outcomes.