Social Media and Content Executive

This position is a vital part of the Marketing, Communications and Fundraising team, for the 91 years young Good Friday Appeal. With a focus on digital communications and content creation, the role also encompasses support and coordination for areas such as Ambassador, fundraising and partner campaigns.

• Sits within a small dynamic team with an ability to initiate, plan and coordinate effective communications and content to drive fundraising and supporter engagement.
• Reports to the Head Fundraising and Communications of the Good Friday Appeal and incorporates three key areas: Social and Digital Marketing, Content Development and Communications, Brand and Stakeholder management
• Supports the execution of strategies for brand management, PR, Ambassadors, stakeholder relationships, supporter journeys, analytics and reporting for the Good Friday Appeal.
• Create and deliver community engagement plans across social media, planning content for our social media channels, looking for new ways to engage with current and potential supporters.
• Actively identify issues that may impact campaign objectives, recommending and implementing actions to mitigate.

Who are you?

• First up, you are an innovative, creative and strategic thinker with excellent communication skills
• You have the ability to work to dynamic timelines, with great organisational and time management skills.
• Your experience in collaborating and working within a small dynamic team means you have great people skills for working across the spectrum of our  multiple stakeholders: patients, fundraisers, volunteers, and suppliers.
• You are results driven with proven experience in delivering effective social media and content marketing campaigns in delivering priorities.
• Your experience in building email marketing journeys will help shape our use of our relatively newly  adopted CRM platform, Pardot.
• You have been looking for the right purpose to spend your hard earned skills and talents on.
• You have 2+ years experience in a similar role covering social media content creation, Google ads, website analysis, blog writing, SEO & SEM, and marketing automation.
• Your tertiary qualifications in communications or a related discipline and/or equivalent experience within media and digital communications means you bring a ton of ideas and enthusiasm to know where the opportunities are.

Why join us?

Supportive and friendly environment. We encourage innovation, collaboration and creative thinking, as we continue to grow and build on our unique legacy.

• Our team is purposeful and passionate about what we do and why we do it.
• We are always looking for great thinkers who want to innovate, challenge the norm and try new tactics
• Variety of work where no two days are the same, and a huge range of stakeholders to draw upon
• You will connect and work with a huge generous community of supporters who inspire you every day.
• Blended working environment with the opportunity to work from home and the office located in Southbank, Melbourne