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Gen X and Y Switch for a Cause – Report

Staff Reporter, Tuesday, 1st April 2014 - More than three million Australians switched from their normal product or service to another brand last year because the alternative brand supported a cause or charity, according…

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Australian Consumers Switch Brands to Support Charity

Lina Caneva, Friday, 2nd December 2011 - New Australian research shows that companies whose brands, products and services support a charity will win favour with consumers, especially women.

The research found that almost

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Cause Marketing Lowers Charitable Donations: US Research

Staff Reporter, Thursday, 7th April 2011 - Cause marketing lowers charitable donations and can lead to decreased consumer happiness, according to research from an American University. Research undertaken by Aradhna Krishna,…

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