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Tag : Online Donations

NFPs overlooking the online donor experience

Luke Michael, Friday, 22nd March 2019 -  Charities are being urged to make it easier for people to donate online, after new research found not for profits were struggling with the transition to digital giving. Digital fundraising

World First Survey to Track Trends in Online Giving

Rachel McFadden, Wednesday, 14th June 2017 -  More than two thirds of people who donate online are females and they are more motivated by altruism than fear, a world-first survey has revealed. The inaugural Global Trends in Giving

NFP Website Donation Page Research ‘Surprising’

Lina Caneva, Thursday, 17th March 2016 -  New research to benchmark what the online giving process is like for Australian donors has uncovered some initial findings that researchers have described as “surprising”. The

Older Donors Online Savvy – Survey

Xavier Smerdon, Tuesday, 7th October 2014 -  A new US study shows that older donors are now just as likely to give to charities online as younger donors. Donors aged 66 and older are now just as likely to make their contributions…

Charities Fail on Online Donation Opportunities

Staff Reporter, Tuesday, 29th July 2014 -  New research in the UK reveals that charity websites are failing to maximise the opportunity for online donations. An audit of 50 top charity websites by Not for Profit IT provider…

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Five Excuses for Not Donating Online

Staff Reporter, Thursday, 14th March 2013 -  A Not for Profit’s website is sort of like an open-invite party – everyone’s invited but does but anyone show up? More so, do those who show up stick around? Is there…

Charities Fail to Capitalise on Online Fundraising – Report

Staff Reporter, Wednesday, 25th January 2012 -  Flickr image:  Some rights reserved by Ed Yourdon        Charities need to work harder to improve their online donation rates, according…

Reinvent Donor Relationships Online – Report

Staff Reporter, Thursday, 9th December 2010 -  The online giving experience has a significant impact on donor loyalty, retention, and gift levels, according to a ground breaking study by Network for Good. The study from Network…

Direct Mail Driving Online Donations

Staff Reporter, Thursday, 4th November 2010 -  A new US study finds that Direct Mail is a more important driver to online giving than online communications. 14% of people receiving a direct mail letter will give, compared to only

Online Donors More Generous – Study

Staff Reporter, Tuesday, 10th April 2007 -  People who make online donations to charity give larger gifts than traditional donors but are less likely to remain loyal to the cause, according to a new US study on online giving.…

Who is Giving Online

Staff Reporter, Monday, 20th November 2006 -  Online givers are young and generous, giving several times more than offline donors on average according to a new US study. And, while online donors are not new to giving, they tend…
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