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World First Survey to Track Trends in Online Giving


14 June 2017 at 4:15 pm
Rachel McFadden
More than two thirds of people who donate online are females and they are more motivated by altruism than fear, a world-first survey has revealed.


Rachel McFadden | 14 June 2017 at 4:15 pm


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World First Survey to Track Trends in Online Giving
14 June 2017 at 4:15 pm

More than two thirds of people who donate online are females and they are more motivated by altruism than fear, a world-first survey has revealed.

The inaugural Global Trends in Giving Report, which will be publically released in September 2017, is the only annual research project dedicated to studying how and why donors worldwide give to their favorite causes and charitable organisations.

Sponsored by the Public Interest Registry and researched by Nonprofit Tech for Good the survey is still open and aims to have more than 10,000 participants before it closes on 30 June.

The preliminary data showed the top three causes supported by liberal-leaning voters were human and civil rights, animals, and children and youth, while the top three causes supported by conservatives were religious services and faith, children and youth, and human services.

The survey also found online donors were predominantly inspired to give as a result of email and social media.

According to the survey’s data, Facebook triggered four times as many online donations as Twitter and seven times more donations than Instagram.

Domain names ending with .org, .edu, and .ngo were the most trusted by online donors and the .net and .com domains were the least trusted domains, the survey said.

The data collected so far suggested online donors were also 60 per cent more likely to give during religious holidays and close to half of online donors gave to not for profits and NGOs based outside of their country of origin.

Survey respondents reported that in addition to donating they had volunteered at a not for profit or NGO within the last 12 months.

The Public Interest Registry and Nonprofit Tech for Good also researched how NGOs worldwide used web and email communications, online and mobile fundraising tools, and social and mobile media.

The 2017 Global NGO Online Technology Report, published in February, received responses from 4,908 NGOs worldwide.

The survey found Australian NGOs were “above average” in global technology trends.

The Global Trends in Giving Survey is still open for participation until 30 June. For more information click here.  


Rachel McFadden  |  Journalist  |  @ProBonoNews

Rachel is a journalist specialising in the social sector.

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