Guide to Giving
MEDIA, JOBS & RESOURCES for the COMMON GOOD
News  |  Governance

World First Survey to Track Trends in Online Giving


Wednesday, 14th June 2017 at 4:15 pm
Rachel McFadden
More than two thirds of people who donate online are females and they are more motivated by altruism than fear, a world-first survey has revealed.


Wednesday, 14th June 2017
at 4:15 pm
Rachel McFadden


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
World First Survey to Track Trends in Online Giving
Wednesday, 14th June 2017 at 4:15 pm

More than two thirds of people who donate online are females and they are more motivated by altruism than fear, a world-first survey has revealed.

The inaugural Global Trends in Giving Report, which will be publically released in September 2017, is the only annual research project dedicated to studying how and why donors worldwide give to their favorite causes and charitable organisations.

Sponsored by the Public Interest Registry and researched by Nonprofit Tech for Good the survey is still open and aims to have more than 10,000 participants before it closes on 30 June.

The preliminary data showed the top three causes supported by liberal-leaning voters were human and civil rights, animals, and children and youth, while the top three causes supported by conservatives were religious services and faith, children and youth, and human services.

The survey also found online donors were predominantly inspired to give as a result of email and social media.

According to the survey’s data, Facebook triggered four times as many online donations as Twitter and seven times more donations than Instagram.

Domain names ending with .org, .edu, and .ngo were the most trusted by online donors and the .net and .com domains were the least trusted domains, the survey said.

The data collected so far suggested online donors were also 60 per cent more likely to give during religious holidays and close to half of online donors gave to not for profits and NGOs based outside of their country of origin.

Survey respondents reported that in addition to donating they had volunteered at a not for profit or NGO within the last 12 months.

The Public Interest Registry and Nonprofit Tech for Good also researched how NGOs worldwide used web and email communications, online and mobile fundraising tools, and social and mobile media.

The 2017 Global NGO Online Technology Report, published in February, received responses from 4,908 NGOs worldwide.

The survey found Australian NGOs were “above average” in global technology trends.

The Global Trends in Giving Survey is still open for participation until 30 June. For more information click here.  


Rachel McFadden  |  Journalist  |  @ProBonoNews

Rachel is a journalist specialising in the social sector.


Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au


Write a Reply or Comment

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

NFPs overlooking the online donor experience

Luke Michael

Friday, 22nd March 2019 at 4:58 pm

Launch of Global NGO Tech Survey

Wendy Williams

Tuesday, 5th March 2019 at 8:40 am

Global Connectivity Driving Overseas Giving

Luke Michael

Monday, 24th September 2018 at 4:47 pm

Giving Through PayPal Breaks $1B Threshold

Wendy Williams

Tuesday, 16th January 2018 at 4:47 pm

Guide to Giving
pba inverse logo
Subscribe Twitter Facebook
dumbofeather

Giveaway time! Simply enter your email for your chance to win a Limited Edition Gift Bundle from our friends at Dumbo Feather.

 Count me in 

You have Successfully Subscribed!