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Tag : Digital

Opinion

The Choice Is Yours – Grow or Leave

Richenda Vermeulen, Tuesday, 14th February 2017 -  Richenda Vermeulen, digital strategist and director of ntegrity, explains that she left the NFP world because there were no opportunities for professional growth in the digital…

Hot Topic

The Secret to Digital Transformation Is Not Technology – It’s People

Richenda Vermeulen, Thursday, 4th August 2016 -  Digital transformation is the word on everyone’s lips at the moment, but with 84 per cent of companies failing at it, Not for Profits must take a look in the mirror to understand that …

Hot Topic

Give Fundraising a Digital Kick in the Pants

Richenda Vermeulen, Tuesday, 24th May 2016 -  Although almost every Not for Profit does email marketing, few are truly doing it well, writes Richenda Vermeulen, director of digital consultancy ntegrity. Donors are the lifeblood…

Hot Topic

To Win the Marketplace, Win the Workplace First

Lina Caneva, Thursday, 21st May 2015 -  Inspiring NFP workers to strive for results whilst instilling in them a sense of purpose and meaning is essential if management is to foster a culture of growth, writes digital marketing…

Hot Topic

Community Organisations Are Getting Social

Lina Caneva, Thursday, 26th February 2015 -  Social media can be a great way for community organisations to engage with their supporter base and encourage donations from the wider community, but many don’t know where …

Free IT Assistance on Offer for Australian Not for Profits

Lina Caneva, Thursday, 29th January 2015 -  Not for Profits can now apply for complimentary IT services and expertise under a new scheme offered by the Australian arm of global IT services consulting and business solutions…

DIGITAL: The Quest for ‘Virality’: Lessons From a Viral Anti-Palm Oil Campaign

Lina Caneva, Thursday, 22nd January 2015 -  Going viral isn’t an accident, it takes work, writes Richenda Vermeulen, Founder and Director of digital agency ntegrity. A new video from American group SumOfUs has amassed…

Analysis

This Year’s Best Digital Christmas Campaigns

Lina Caneva, Thursday, 18th December 2014 -  Christmas is one of the most important periods in the NFP calendar as holiday campaigns often raise the most money. In the age of digital, NFP organisations must think outside the box.…

NFP Digital-Ready Kit

Lina Caneva, Thursday, 18th September 2014 -  The Australian Communications Consumer Action Network has launched a Digital Ready Digital Business Kit and website targeted at Not for Profit organisations in the Arts, Recreation…

Hot Topic

Youtube Influencers and Charity

Lina Caneva, Thursday, 21st August 2014 -  Gone are the days where an endorsement from a loved celebrity or high-rating talk show host ensured instant visibility and influence over a charity’s target demographic, …

Opinion

What’s the Go With Dot ngo?

Lina Caneva, Thursday, 22nd May 2014 -  Domain names may not be the most exciting part of digital marketing but the recent launch of the .ngo domain by Your Public Interest Registry (the owner of .org) is igniting conversation…

Opinion

Old School Marketing Vs New School Thinking

Staff Reporter, Thursday, 3rd April 2014 -  Charities need to embrace a digital-centric approach to ALL their activities, or they risk getting left behind by their donors, argues digital marketing experts Richenda Vermeulen…
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