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DIGITAL: The Quest for ‘Virality’: Lessons From a Viral Anti-Palm Oil Campaign

Lina Caneva, Thursday, 22nd January 2015 - Going viral isn’t an accident, it takes work, writes Richenda Vermeulen, Founder and Director of digital agency ntegrity. A new video from American group SumOfUs has amassed…

Analysis

This Year’s Best Digital Christmas Campaigns

Lina Caneva, Thursday, 18th December 2014 - Christmas is one of the most important periods in the NFP calendar as holiday campaigns often raise the most money. In the age of digital, NFP organisations must think outside the box.…

NFP Digital-Ready Kit

Lina Caneva, Thursday, 18th September 2014 - The Australian Communications Consumer Action Network has launched a Digital Ready Digital Business Kit and website targeted at Not for Profit organisations in the Arts, Recreation…

Hot Topic

Youtube Influencers and Charity

Lina Caneva, Thursday, 21st August 2014 - Gone are the days where an endorsement from a loved celebrity or high-rating talk show host ensured instant visibility and influence over a charity’s target demographic, …

Opinion

What’s the Go With Dot ngo?

Lina Caneva, Thursday, 22nd May 2014 - Domain names may not be the most exciting part of digital marketing but the recent launch of the .ngo domain by Your Public Interest Registry (the owner of .org) is igniting conversation…

Opinion

Old School Marketing Vs New School Thinking

Staff Reporter, Thursday, 3rd April 2014 - Charities need to embrace a digital-centric approach to ALL their activities, or they risk getting left behind by their donors, argues digital marketing experts Richenda Vermeulen…

Charity Marketing Out of Sync – Report

Staff Reporter, Thursday, 27th March 2014 - A new report shows that Australian charity marketing spend does not match with the media channels customers nominate as the most effective for the acquisition and retention of donors.…

Profiling the Sharing Economy

Staff Reporter, Wednesday, 26th March 2014 - A new report from the US has mapped the emerging ‘collaborative economy’ movement – warning corporates that they need to understand this trend of consumers sharing…

Hot Topic

Why your NFP Should be on Instagram or Not!

Staff Reporter, Thursday, 27th February 2014 - For Not for Profits the opportunity to use Instagram as part of an integrated social media strategy is crucial to reaching the youth market, maximising current digital assets and…

Spotlight

The Struggles of a Storyteller

Staff Reporter, Wednesday, 12th February 2014 - A Not for Profit preserving lost treasures of indigenous cultural significance is grappling with a new reality – it must be a social enterprise to survive. Storytelling…

Analysis

What’s Leading Fundraising Practice & Innovation Worldwide?

Staff Reporter, Tuesday, 22nd October 2013 - Multichannel marketing, mobile donations and impact investment are proving a success for European Not for Profits, writes World Vision Australia Digital Channels Manager Stephen…

Be Proactive to Protect Information: Report

Staff Reporter, Monday, 2nd September 2013 - A new Australian analysis underscores the importance of employers taking practical and legal steps to prevent current or former employees from misusing their confidential information.…

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