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Tag : Richenda Vermeulen

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NFPs Shouldn’t Fear Digital Advertising

Richenda Vermeulen, Thursday, 16th June 2016 -  Even the most successful charities are losing thousands of dollars in donations by failing to harness the power of digital advertising, writes Richenda Vermeulen, director of digital

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Give Fundraising a Digital Kick in the Pants

Richenda Vermeulen, Tuesday, 24th May 2016 -  Although almost every Not for Profit does email marketing, few are truly doing it well, writes Richenda Vermeulen, director of digital consultancy ntegrity. Donors are the lifeblood

10K Competition for NFPs to Power Their Passion

Wendy Williams, Tuesday, 17th May 2016 -  Technology company Blackbaud Pacific has launched an online competition to give AU$10,000 to an Australian charity, NGO or university to “power their passion”. The Blackbaud $10K

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How to Get Your Winter Appeal Noticed

Xavier Smerdon, Thursday, 16th July 2015 -  The Antarctic Vortex has whirled its way to Australia’s eastern shores, and now more than ever we’re feeling the bite of winter. Digital marketing expert Richenda Vermeulen

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To Win the Marketplace, Win the Workplace First

Lina Caneva, Thursday, 21st May 2015 -  Inspiring NFP workers to strive for results whilst instilling in them a sense of purpose and meaning is essential if management is to foster a culture of growth, writes digital marketing

Raising More Money for Nepal

Lina Caneva, Tuesday, 19th May 2015 -  Richenda Vermeulen of ntegrity discusses communication strategy in fundraising for Nepal. Catch Richenda as part of CommsDirect training presented by Pro Bono Australia in June!


The Challenge for NFPs Responding to Nepal

Xavier Smerdon, Thursday, 30th April 2015 -  As aid agencies do their best to respond to the crisis in Nepal, digital marketing expert Richenda Vermeulen says a fresh approach and a strong framework will get them through –


Building the Australia We Want

Contributor, Thursday, 16th April 2015 -  The Australian Not for Profit sector needs to stop being ruled by fear and create a unified message if it is to truly shape the Australia it wants, writes digital marketing expert Richenda…

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The Battle of the Internet Superpowers

Xavier Smerdon, Thursday, 19th March 2015 -  60 per cent of people are not connected to the internet, and there’s an emerging ‘Space Race’ to close the global digital divide. Digital marketing expert Richenda

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Becoming digital with Pain and Solution Marketing

Xavier Smerdon, Thursday, 19th February 2015 -  Humans are biologically configured to fixate on problems to ensure they don’t cause ‘pain’. If Not for Profits use digital innovation to show their audience

DIGITAL: The Quest for ‘Virality’: Lessons From a Viral Anti-Palm Oil Campaign

Lina Caneva, Thursday, 22nd January 2015 -  Going viral isn’t an accident, it takes work, writes Richenda Vermeulen, Founder and Director of digital agency ntegrity. A new video from American group SumOfUs has amassed…


This Year’s Best Digital Christmas Campaigns

Lina Caneva, Thursday, 18th December 2014 -  Christmas is one of the most important periods in the NFP calendar as holiday campaigns often raise the most money. In the age of digital, NFP organisations must think outside the box.
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