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Tag : Richenda Vermeulen

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Instagram Ads Are Here!

Xavier Smerdon, Thursday, 16th October 2014 -  Whether you’re rejoicing or reminiscing on your previously ad free Instagram, times are changing for Facebook’s cousin, writes digital marketing expert Richenda

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The NFP Competitive Advantage

Lina Caneva, Thursday, 18th September 2014 -    Not for Profits should have more leverage to build meaningful donor connections…but do they, asks digital marketing expert Richenda Vermeulen. Seth Godin was in Australia…

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Youtube Influencers and Charity

Lina Caneva, Thursday, 21st August 2014 -  Gone are the days where an endorsement from a loved celebrity or high-rating talk show host ensured instant visibility and influence over a charity’s target demographic,

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How to Get Your Hands on Google’s Money

Staff Reporter, Thursday, 17th July 2014 -  Google is giving away four $500,000 grants in Australia as part of its Impact Challenge, but how can your organisation get its hands on that cash? Digital expert Richenda Vermeulen

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NFPs Harnessing the Power of Pop Culture

Staff Reporter, Thursday, 26th June 2014 -  Successful Hollywood movies with a social element, such as the recent hit A Fault in Our Stars, represents pop culture moments that can be leveraged by Not for Profits, writes digital


What’s the Go With Dot ngo?

Lina Caneva, Thursday, 22nd May 2014 -  Domain names may not be the most exciting part of digital marketing but the recent launch of the .ngo domain by Your Public Interest Registry (the owner of .org) is igniting conversation

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Heartbleed 101 for Not for Profits

Staff Reporter, Thursday, 17th April 2014 -  Heartbleed is considered one of the biggest global threats to internet security, but what does it mean for Not for Profits? Digital expert Richenda Vermeulen explores the question.


Old School Marketing Vs New School Thinking

Staff Reporter, Thursday, 3rd April 2014 -  Charities need to embrace a digital-centric approach to ALL their activities, or they risk getting left behind by their donors, argues digital marketing experts Richenda Vermeulen

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Why your NFP Should be on Instagram or Not!

Staff Reporter, Thursday, 27th February 2014 -  For Not for Profits the opportunity to use Instagram as part of an integrated social media strategy is crucial to reaching the youth market, maximising current digital assets and…

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Standing Out in the Christmas Crowd

Staff Reporter, Thursday, 19th December 2013 -  Christmas is the biggest time for giving, but donors aren’t going to donate just because you ask them, writes digital expert Richenda Vermeulen, Director of ntegrity. In December,…

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Christmas is the Time for Engaging Your Audience!

Staff Reporter, Tuesday, 11th December 2012 -  This Christmas there are four must-have Not for Profit messages that your audience will love as much as their egg nog, according to Social Media Marketer and Director of ntegrity,…

NFP Social Media Forum Embraces ‘Digital Influencers’

Staff Reporter, Friday, 16th November 2012 - 
Richenda Vermuelen speaks at the NFP Social Media forum in Melbourne. Photo: Damien Currie.  Not for Profits should embrace ‘digital influencers’ such as bloggers…
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