Bushfire Appeals
MEDIA, JOBS & RESOURCES for the COMMON GOOD
News  |  InnovationTech and AI

Christmas is the Time for Engaging Your Audience!


Tuesday, 11th December 2012 at 10:02 am
Staff Reporter
This Christmas there are four must-have Not for Profit messages that your audience will love as much as their egg nog, according to Social Media Marketer and Director of ntegrity, Richenda Vermeulen, and her ntegrity elves.


Tuesday, 11th December 2012
at 10:02 am
Staff Reporter


0 Comments


FREE SOCIAL
SECTOR NEWS

 Print
Christmas is the Time for Engaging Your Audience!
Tuesday, 11th December 2012 at 10:02 am

This Christmas there are four must-have Not for Profit messages that your audience will love as much as their egg nog, according to Social Media Marketer and Director of ntegrity, Richenda Vermeulen, and her ntegrity elves.


 


1. Say thank you

As the year draws to a close, let your supporters know that they mean a lot to your organization. A little recognition goes a long way, even when it isn’t prompted by a material exchange.

2. Get seasonal
If you love Michael Buble’s Christmas album and everyone in your office is gorging themselves on advent calendar chocolate, let the masses know! That warm, fuzzy Christmas feeling is better when shared. Take the time to be personable, fun and human!

3. Be you
Don’t just offer Christmas specials for the heck of it. Reflect on your values and company promise so that your marketing strategy isn’t compromised in a period of frenzied selling. Your supporters will appreciate the difference.

4. Reflect
So, this is Christmas… and what have you done? Sum up the year with great achievements – milestones and events – and finish it off with a little gushing about how your audience has made it all possible.

Merry Christmas from Richenda and the ntegrity team




Got a story to share?

Got a news tip or article idea for Pro Bono News? Or perhaps you would like to write an article and join a growing community of sector leaders sharing their thoughts and analysis with Pro Bono News readers?

Get in touch at news@probonoaustralia.com.au

Get more stories like this

FREE SOCIAL
SECTOR NEWS

Write a Reply or Comment

Your email address will not be published. Required fields are marked *



YOU MAY ALSO LIKE

Bushfire response: Do Australian NFPs have a trust problem?

Richenda Vermeulen

Monday, 13th January 2020 at 5:44 pm

What’s the best way to avoid an IT train wreck?

Roland Maxwell

Thursday, 19th December 2019 at 8:52 am

It’s the most wonderful time of the year… to be sustainable

Maggie Coggan

Thursday, 19th December 2019 at 8:29 am

What are media looking for, and how can we best deliver it?

Jodie Artis

Thursday, 12th December 2019 at 7:55 am

POPULAR

NDIS not yet in tune with the needs of participants

Luke Michael

Monday, 20th January 2020 at 4:46 pm

What impact will the bushfire crisis have on homelessness?

Luke Michael

Wednesday, 15th January 2020 at 4:28 pm

The rise (and scepticism) of Facebook fundraisers

Maggie Coggan

Thursday, 16th January 2020 at 8:49 am

New fund paves the way for impact investment in the charity sector

Luke Michael

Friday, 17th January 2020 at 4:34 pm

Bushfire Appeals
pba inverse logo
Subscribe Twitter Facebook

Get the social sector's most essential news coverage. Delivered free to your inbox every Tuesday and Thursday morning.

You have Successfully Subscribed!