Direct Marketing Specialist

• Based in Melbourne
• Permanent, Full time

CARE is a leading international humanitarian aid organisation fighting global poverty, with a special focus on working with women and girls to bring lasting change to their communities.

About the Role

An exciting and unique opportunity to manage the planning and implementation of our appeals and programs utilising a variety of channels. The role manages the supporter journey for our appeals and donors ensuring supporters receive optimal communications.

The role also holds accountability for the achievement of financial and non-financial performance targets related to our annual appeals program.

Key Responsibilities

• Develop and implement strategies that will maximise income, reactivate lapsed donors and improve retention
• Develop and implement an annual business plan and budget
• Prepare regular campaign financial and non-financial reports
• Develop donor-centric direct marketing communications to improve donor experience and retention
• Manage the briefing, control and performance management of internal and external suppliers
• Develop compelling fundraising propositions for cash appeals, CAREgifts and donor care

Ideally you will have

• Demonstrated experience or involvement in budget development and management
• Demonstrated strong written and verbal communication skills
• Strong project management skills and the ability to develop and implement strategic and creative campaign approaches
• Demonstrated ability to manage and support numerous stakeholders
• Demonstrated high level organisational skills, attention to detail and the ability to manage multiple tasks

What we can offer you

• Access to a generous not-for-profit salary packaging (up to $15,900 per year of your salary tax-free)
• The opportunity to use your skills to fight poverty with a special focus on working with women and girls to bring lasting change to their communities
• A range of creative solutions offered that may be negotiated where possible, on a case-by-case basis, to help you balance work with life

CARE Australia is committed to Child Protection and Protection from Sexual Exploitation and Abuse.  Applicants are advised that appointment will be subject to appropriate background checks and screening.