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Forging your legacy: how to cultivate a strong employer brand and company culture

Chris Morrison, Friday, 3rd November 2023 -

A powerful employer brand can be the linchpin in your recruitment efforts, aiding in attracting top-tier talent, fostering employee satisfaction, and bolstering overall

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Australia Day: Why silence isn’t enough

Richenda Vermeulen, Monday, 31st January 2022 - The tide has shifted away from celebrating “Australia Day”. But it has largely shifted to pretending it doesn’t exist. Is the right approach saying nothing? Well, that depends, writes…

Forget service offerings and get back to selling your charitable mission

Erica Berthelsen, Tuesday, 8th June 2021 - For social services to balance the finances, it’s time that they stop referring to clients as customers and return to their why, writes Emma Lang. In under 10 years, we’ve seen the federal…

How to prevent your brand from being ignored during COVID-19

Darren Taylor, Wednesday, 29th April 2020 - The Xfactor Collective brand specialist Darren Taylor answers the question that every organisation is now wondering – how to stay relevant and connected in with the communities …

How do we get our boards and executive team to better understand and value brand?

Darren Taylor, Thursday, 20th February 2020 - The Xfactor Collective specialist member Darren Taylor answers a common question about how organisations can better achieve their organisational goals with a stronger internal…

Is your brand really more than your logo?

Caroline Healy, Wednesday, 22nd January 2020 - In the not-for-profit sector, many brands have strong names or logo recognition but while this is important, NFPs must also create a strong connection between their brand and their…

Am I too small for a corporate partnership?

Linda Garnett, Thursday, 7th November 2019 - The size of your organisation is less important than you might think, write The Xfactor Collective specialist members Linda Garnett and Sharon Dann, in our weekly Collective Insights…

Behind the scenes of a major rename and brand revamp

Julia Keady, Tuesday, 8th October 2019 - Brand refreshes are common. But renaming an organisation is a rare, delightful game changer in our sector. Julia Keady from The Xfactor Collective takes us behind the scenes of a recent…

I’d Know That Cause Anywhere!

Dr Steve Francis, Thursday, 13th September 2018 - Building an instantly recognisable visual element into your peer-to-peer campaign is a great way to grow your brand and get ahead of the crowd, says FrontStream’s managing director,…

Australia’s Charity Sector Needs A Rebrand

Emma Lang, Thursday, 5th July 2018 - Mobilising public support on a confused sector brand, will not serve your cause. Particularly as conservative politics comes at advocacy, writes Emma Lang. Some big wins last week.…

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